The market seems already used to Elon Musk's extravagances, and although his pronouncements have sometimes cost his companies money on the stock market, confidence in his reputation as a visionary and in the projects that he is materializing continues to rise.
Neither the economic crisis caused by the pandemic nor the drastic decline in car sales seem to have stopped the businessman, who earlier this year ranked first on the list of richest people in the world, ousting Jeff Bezos, director Amazon executive.
His fortune is estimated at 195,000 million dollars (about 160,000 million euros) and last year alone the value of Tesla shares increased by more than 700%.
Facts that sometimes surprise its competitors because the firm's manufacturing units - 500,000 vehicles in 2020 - are still very far from those of other major rivals within the motor industry, without impeding the expectation generated by the vehicles of the electric car brand.
Elon Musk moves to Texas, where he wants to create Starbase, a new city
Now the businessman is back in the news for a decision more linked to his particular way of seeing the world than to his progress as a businessman.
Musk has decided that the names commonly used for top management positions in the world's companies are short, boring or outdated.
And as he has done in his role as an entrepreneur, he has decided to change them for others more in line with his style of thinking and his vision of the future about his firm.
Neither CEO nor CEO should seem like the right words to define their role within their own company, Tesla, and in a statement the company has added a position more in line with the boss's tastes: from now on Elon Musk is
Technoking of Tesla
, that is, Tesla's techno-king.
Woketopia.
Battle for the Moral High Ground in this new game!
- Elon Musk (@elonmusk) March 13, 2021
The new nomenclature has also affected the CFO of the electric car brand, Zachary Kirkhorn, who from now on, and without further explanation from the company, is renamed
Master of Coin
, master of the coin.
The title does not stop making reference to his role within the company but it also seems a nod to the name that several characters of the HBO series,
Game of Thrones, had
.
Something like waiting for the financial magic of a key position in the firm that, as the statement issued by Tesla points out, adds this title to the curriculum of Kirkhorn who also maintains that of CFO, just like Musk in addition to technorey is still CEO of the society.
The
Master of Coin charge is
also linked in business circles, according to
Daily Mai
l, with Tesla's acquisition of $ 1.5 billion of Bitcoin last month and the announcement that they will soon accept the form of payment for their cars. which is already the most famous cryptocurrency in the world.
Dan Ives, an analyst at Wedbush Securities, a veteran US firm specializing in financial services, has speculated in local media that the new title that Musk has chosen for his position at Tesla refers to what he sees in the future as a technological disruptor, especially in the robotic and autonomous taxi sector and in widespread advances in battery technology for generating electrical power.
BTC (Bitcoin) is an anagram of
TBC (The Boring Company)
What a coincidence!
- Elon Musk (@elonmusk) March 12, 2021
After the announcement and in line with the character of the businessman who has also created SpaceX - the company he founded in 2002 to research space technology - Musk spent the weekend publishing tweets that have nothing to do with his company and that They range from declaring their love for music because it makes their "heart sing" or rambling, without the objective being clear, about what could be a computer game that
Woketopia
christened
.
Social networks entered the rag of the linguistic battle of charges that Tesla put on the board as they have done on other occasions in the face of the controversial statements of its founder, who has not escaped being looked at as a stranger because of the name he decided give her last child, the one she had 10 months ago with singer and visual artist Grimes.
The baby - Musk's sixth child who has five others with Justine, who was his first wife - is called X Æ A-Xii, a name that his parents explained as follows: “the X meant the unknown variable, the Æ refers to the Elven spelling of Ai, which means "love and / or artificial intelligence," and the rest refer to the "forerunner of the SR-17 (the couple's favorite plane) because it has no weapons, no defenses, just speed.
Excellent in battle, but not violent, ”said the mother.
I love music.
It makes my heart sing.
- Elon Musk (@elonmusk) March 14, 2021
Last week the visionary Musk also shared on Twitter a photograph in which he appeared with his current partner and the son they have in common and that served to announce his desire to create a new city, Starbase.
“Creating the city of Starbase, Texas.
From there to Mars, and from there to the stars ”, could be read in the tweet.
A statement that reflects, according to information published by the
Houston Chronicle
newspaper
, his desire to change the name to Boca Chica Village - where his company SpaceX is developing and launching prototypes of its Starship spacecraft - and that this place is the nucleus for the birth of a new city in South Texas.
Both in the case of his son, and in his desire to create a city, the US authorities have been forced to speak out publicly to tell the visionary businessman that in both cases he must "comply with the law applicable to the case."
A warning that it is not yet known if it has led to any action in the case of the future Texas city but that did cause Musk and Grimes to have to vary their son's name slightly to avoid including numbers in it, since their original wish was to identify it as X Æ A-12.
