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Written by: Xie Deqin
2021-03-12 19:46
Last update date: 2021-03-15 16:49
Popular new star Jiang Tao (Ginger B) and McDonald’s co-launched "Ginger B Meal" and the new version of the Big Mac’s emergency password, Jiang B’s interpretation of the emergency password and the Big Mac Dance ghost horse jump, set off a hot talk in the city.
Do you know that Jiang B is already the fourth-generation heir of the Big Mac's emergency password?
One of Hong Kong’s classic advertising campaigns, the Big Mac’s emergency password, was well-known when it was launched in 1984. Friends of all sizes on the street rushed to recite: "Double Beef Big Mac, onions in sauce with cucumber, cheese and lettuce with sesame seeds, everyone. Have eaten and laughed haha!" It became a collective memory of a generation.
Later, it encountered the nostalgic K-sing culture pandemic, and the Big Mac transformed into a K song "Why Big Mac When We Met". The nostalgic Cantonese song sentiment, accompanied by ghostly lyrics, was filmed by Jiang Zhiguang into a MV. This funny version of the MV is still today. It is a hot search on the Internet.
After 37 years, today's Big Mac Emergency Password has re-emerged and is all the rage.
Speaking of the Big Mac burger, it is one of the most popular burgers in the world of McDonald's. This signature product has been a favorite of burger fans for more than half a century. The Big Mac settled in Hong Kong with McDonald's in 1975 and has been holding it since then. At the top of the sales list; in this city with a population of 7.5 million, close to 5 million Big Macs are sold every year.
Why is the Big Mac so popular?
How much do you know about the hidden delicious rules?
Today, I will deconstruct the four mysteries of the Big Mac that lasts forever.
Mystery 1: Big Mac's 100% pure beef comes from fine varieties
Big Mac's hamburger beef is rich and rich, and the meat is tender and juicy. Its beef comes from Hereford Cattle, Holstein and Charolais from Australia, New Zealand and Argentina.
Everyone is very familiar with McDonald’s Signature Collection using Angus beef. In fact, the Big Mac’s hamburger beef is also famous.
Hereford Cattle is a breed of British origin. Holstein is produced in northern Germany and is now spread all over the world. Charolais is a breed of cattle from eastern France. Because of its superior meat quality, many countries around the world have introduced this breed for breeding.
McDonald’s requires that cattle farms must be kept clean, well-lit, well-ventilated and moderate in temperature, fed regularly, and must maintain adequate water supply; even the feed must be contained in a feeder to ensure that the feed will not be caught by the cattle. Only fecal contamination.
The Big Mac Burger Beef is made from 100% pure beef. The beef comes from Hereford Cattle, Holstein and Charolais varieties in Australia, New Zealand and Argentina.
Mystery 2: Keep the original flavor at -18 degrees Celsius
What’s the secret to keeping the Big Mac burger made of 100% pure beef?
It turns out that hamburger beef will be frozen to -18 degrees Celsius immediately after it is made. Experts pointed out that -18 degrees Celsius is the temperature that inhibits the growth of microorganisms, prolongs the shelf life, and maintains food safety and the original umami taste of beef.
The pure hamburger beef is then packaged, boxed and labelled after metal detection. It will continue to be stored in the freezer at -18 degrees Celsius to maintain this freezing temperature, and finally delivered to the McDonald’s restaurants, so we can taste the fresh beef. taste.
Mystery 3: "Golden 38 Seconds" Taste the Cooking Secret of Big Mac
To create the happiness of a Big Mac turned out to rely on "Golden 38 Seconds"!
The Big Mac's hamburger beef has a thick gravy, and the frying time is 38 seconds. It does not need to be fried. It is fried up and down in a special double-sided oven to lock the gravy at an extremely fast speed to ensure that the hamburger beef is cooked.
As uncooked burgers will have a risk of contamination, in order to ensure food safety, McDonald’s has a certain standard for the internal temperature of burger beef, which must reach 155 to 165 degrees Fahrenheit to ensure that it is cooked and there will be no bacteria growth.
In addition, McDonald’s regularly commissions SGS, an internationally recognized independent testing and certification organization, to conduct independent food safety tests for hamburger beef and other ingredients, including microbiological content, and the test results are all satisfactory.
Finally, a piece of hamburger beef made with heart, just add a little salt and pepper to taste, you can retain the fresh and sweet hamburger beef original flavor!
The frying time of hamburger beef strictly adheres to the "golden 38 seconds"!
Mystery 4: The soul of the Big Mac-secret sauce
The secret Big Mac sauce that makes Big Mac fans unforgettable is also the key to the taste, and it is the soul of the Big Mac!
Some fans deliberately searched for Big Mac sauce when traveling in the UK and Australia.
The original recipe sauce specially made in 1967 with the birth of the Big Mac continued to be used until 1991, and McDonald’s continued to adjust and improve it until 2004 and then switched back to the original recipe.
The ingredients of the current Big Mac sauce mainly include mayonnaise, sweet and sour cucumber, mustard, white vinegar, pesto powder and onion powder. The sauce is unique and tempting, which is very appetizing!
The mysterious charm of the Big Mac spreads all over the world
All over the world, Big Macs are popular foods. Depending on different places and cultures, there have been different variations. For example, the chicken version of "Going the Cow and Chicken" and the Big Mac's hamburger beef has been replaced in some countries. Chicken, such as "Chicken Maharaja Mac" in India.
Maharaja means "royal", which is a respect for the princes of the Indians, to demonstrate the position of "king of hamburgers".
Big Macs follow the local customs, and beef burgers are replaced with chicken burgers in response to Indian culture.
In order to satisfy the appetite of different fans, Big Mac also has variations of the heavy version "Double Big Mac" and the light version "Mac Jr.".
This year, McDonald's Hong Kong launched a special edition Big Mac Bacon!
Two pieces of fresh and juicy 100% pure beef are topped with crispy and delicious bacon, which highlights the multi-layered charm of the Big Mac with its rich taste!
Big Mac reflects economic strength!
The Big Mac, which has become a major symbol of fast food culture, is linked to economic data, the "Big Mac Index" created by The Economist!
Although the "Big Mac Index" is not an informal economic index, it is an indicator that is used to compare currencies of various regions. It can reflect a country's economic strength and national consumption power, and is very representative.
At present, The Economist still updates the "Big Mac Index" every year to measure global exchange rates from another perspective.
The first choice for office workers in the "Healing Department"
It turns out that the Big Mac is a "healing food" in the minds of many office workers. It can not only heal the stomach but also sweep away all day's depression and fatigue. Not to mention, in the most populous areas of Hong Kong, such as Kwun Tong, Sha Tin and Yau Tsim is prosperous, and the sales volume of Big Mac is the highest in Hong Kong.
How will fans enjoy their Big Mac?
"The happiest moment is the moment when I bite a Big Mac with a big bite. The taste buds are immediately surrounded by the scent of meat, cheese, and the savory flavors of lettuce. I am very happy!" , The satisfaction of happiness can last a whole day.", "I think the sauce of the Big Mac is the essence, there is a kind of magic that makes you eat non-stop."
There can be thousands of reasons to like Big Macs, but the "stomach" of a large number of fans can be retained because of its unique delicious law!
Big Mac fans think that Big Mac is their first choice for dinner.
"National Urgent Password" contest initiated by Jiang B
Jiang B, the fourth generation of the Big Mac’s emergency password, launched the Jiang B version of the emergency password and created Big Mac Dance, with a special version of the Big Mac Instagram filter, challenging everyone to read the emergency password within a limited time, and share the challenge video on personal social platforms, and Mark McDonald’s Instagram (@McDonaldsHK) and specify a Hashtag to participate in the competition and win the limited edition Big Mac 𠱸!
Jiang Tao McDonald's feed