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BMW: Munich-based car maker initiates strategy shift and announces new vehicle class

2021-03-17T22:01:28.989Z


The Munich car maker BMW is sharpening its strategy. In the future, the Bavarians want to focus consistently on e-mobility.


The Munich car maker BMW is sharpening its strategy.

In the future, the Bavarians want to focus consistently on e-mobility.

Munich - In the race for supremacy in e-cars, BMW is increasing the pace.

From 2025 the Bavarians want to establish a completely new product family with the “New Class”.

BMW boss Oliver Zipse announced on Wednesday in Munich that it will receive completely new software and “newly developed drives and batteries”.

In addition, the future vehicles are to be given “a radically new level over the entire life cycle” when it comes to sustainability.

The introduction of the “new class” at the beginning of the 1960s is considered a central milestone in the history of BMW.

At the same time, the group set the targets for the proportion of electric vehicles high on Wednesday.

From 2030, every second BMW sold is expected to be an electric car.

Mini is to become a pure e-brand from 2031.

BMW: Panning strategy with a clear focus - the company is sharpening its focus

With the new class, the group is clearly orienting itself towards e-mobility in the future.

Previously, the Bavarians had always emphasized their openness to technology and balanced not only combustion engines but also hybrids and e-cars.

Now the group is sharpening the long-term roadmap.

After two years of declining profits, the company is aiming for “a significant increase in consolidated earnings before taxes” in 2021.

Auto sales are expected to grow solidly after falling to 2.3 million last year.

In China in particular, demand has recently risen sharply.

The profit margin in the automotive segment (EBIT margin) is expected to increase from 2.7 to 6 to 8 percent of sales.

Chief Financial Officer Nicolas Peter said: “For us, 2021 is all about growth.

At the same time, we are prepared to react flexibly. "

Strong start to the year at BMW Group is cautiously optimistic

The company was very satisfied with the start of the current year.

At the end of February, sales were 24.5 percent higher than the previous year, explained Sales Director Pieter Nota.

In China in particular, sales continued to develop very positively, it said.

In view of the strained demand for semiconductors, the group was cautiously optimistic.

You have ordered “in good time and in full” and you are also requesting delivery from the suppliers, said Andreas Wendt, Board Member for Purchasing.

Compared to competitors like Volkswagen or Mercedes-Benz, Bayern have done relatively well so far.

While Audi, VW and Mercedes-Benz even had to cut back their production in January due to a lack of semiconductors, the production lines at BMW continued to run.

BMW: Most of the planned job cuts implemented

With the planned reduction of 6,000 jobs, the group sees itself on the home straight.

Last year around 5,300 employees had already left the company as part of voluntary severance agreements.

The remaining 700 positions are to be eliminated in the current year as part of the usual fluctuation, a group spokeswoman told Merkur.de * on Wednesday.

Last summer, BMW reached an agreement with the works council on job cuts.

(* Merkur.de is an offer from IPPEN.MEDIA)

Source: merkur

All news articles on 2021-03-17

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