Lego is one of the winners of the corona crisis.
The traditional toy manufacturer was able to earn more money than ever in the past year.
Billund / Munich - Companies that offer their products digitally have significant advantages over stationary retail in times of the corona pandemic.
This also includes the traditional brand Lego, which recorded an impressive profit increase of 19 percent for the past year 2020.
The toy manufacturer had a turnover of around 4.32 billion euros worldwide, the net profit is estimated at 1.3 billion euros and thus the largest value in the company's history.
Lego benefited to a large extent from the fact that gaming mostly relocated to closed rooms during the corona lockdown measures.
Lego makes mega profit - Corona is causing a strong increase in the number of hits on company websites
Another important point: many transactions migrated from retail to the Lego website, and more people than ever before bought building blocks on the Internet.
The Danish company's website (Lego.com) recorded twice as many clicks as it did before the 2019 pandemic. Company boss Niels Christiansen emphasized: “The past year has shown how important it is to have an agile, responsive company that is built on strong digital foundations. "
Lego strategy: toy manufacturing, theme parks and 100 percent sustainability
Lego, which was founded in August 1932, has devoted itself increasingly to video games and films in recent years, and also operates theme parks around the world.
But the development and production of the colored stones and figures should continue to form the core of the business activities.
An ambitious plan from Lego for the future concerns the topic of waste avoidance: All building blocks should be sustainable by 2030 - 100 percent degradable or recyclable.
The toy manufacturer from Denmark recently came under fire for a dubious offer - activists demonstrated in front of the branches.
Amazon is also one of the big winners of the Corona crisis.
Politicians are therefore forced to take appropriate measures.
(PF with AFP)
