“
Thanks to the Dark academia, I enjoy my studies more, and I put more heart into my work.
They become a passion, more than a simple task, ”
enthuses Pauline, an art student in her twenties.
On her Instagram page, selfies of her Victorian blouses and plaid skirts, photos from Shakespeare's books, sepia images of the masterful central staircases of British campuses… and a recurring hashtag, #darkacademia.
Dark Academia followers publish
photos inspired by the dress codes of British Pubic Schools or American Ivy League universities
on social media
.
If the first appearances of the term took place on the Tumblr microblogging platform in 2014, it has been a resounding success thanks to (or because of) the pandemic.
With more than 600,000 posts on Instagram, popularized by videos with tens of millions of views on TikTok, the movement brings together young people (mainly girls) aged 15 to 25, passionate about classical literature, writing and music. aesthetic education.
“I know many people of my generation who discovered this universe
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