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Written by: Ouyang Dehao
2021-03-22 15:18
Last update date: 2021-03-22 15:18
The Economic Development Panel of the Legislative Council met today (22) to discuss the work plan of the Hong Kong Tourism Board for the next year. The Director-General of the Tourism Board, Cheng Dingyi, revealed that the countdown of the short film on New Year’s Eve in 2021 will cost 9 million yuan for production and broadcasting. The benefit reached 60 million yuan, satisfied with the promotional benefit of the short film.
Zheng Songtai, a member of the Legislative Council of Hot-blooded Citizens, scolded Yong to accept, "This video is the one I have seen from the Tourism Board. It is the most confusing one."
The Secretary for Commerce and Economic Development, Yau Tenghua, also pointed out that it is believed that as more and more citizens are vaccinated, economic activities will resume.
But he reiterated that there is a lack of scientific support for customs clearance after the injection.
At the end of last year, the fourth wave of new crown pneumonia broke out in Hong Kong. In order to encourage citizens to stay home to fight the epidemic, the Hong Kong Tourism Board moved the "Hong Kong New Year's Eve Countdown" event to a live webcast for the first time.
Stepping into 0:00 on January 1, 2021, on the HKTB website, YouTube channel and Facebook page, a two-minute pre-made short film will be shown showing the view of fireworks in Victoria Harbour and landmarks on both sides of the strait.
New Year’s Eve short film invited internationally renowned designers to produce
Zheng Songtai inquired about the cost of the film during the meeting. Cheng Dingyi replied that it was not suitable for the public to go out to watch the countdown. However, in the past, on New Year's Eve, the HKTB would contact the media around the world to broadcast fireworks.
Therefore, in order to maintain Hong Kong's global exposure, internationally renowned designers were invited to produce films, together with the cost of 9 million yuan for broadcasting.
Zheng Songtai: You have returned 9 million ATV
Zheng Songtai scolded: "You directly broadcast the ATV banner, you have returned 9 million ATV." He pointed out that although he understands that affected by the epidemic, the operation of the HKTB is like a "rat pulling a turtle", but it is difficult to accept the New Year's Eve video. "This film is the one I have seen from the HKTB. It is the most confusing one. Director, have you seen the film first?"
Qiu Tenghua relieved the siege and reiterated that to maintain Hong Kong’s international image, "If you don’t do anything to spend your time, the publicity image will be trapped." Cheng Dingyi also explained that the film has 110 media reports and a publicity benefit of 60 million yuan. Yuan, more than 5 million people watched, "I think this promotion system is very worthwhile."
▼ Chief Secretary Lin Zheng received the second dose of Kexing vaccine▼
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Qiu Tenghua: lack of scientific support for customs clearance after injection
Qiu Tenghua also mentioned vaccine passports at the meeting, saying that he had been seeking bilateral cooperation last year, and the discussion was suspended only after the fourth wave of the outbreak.
He believes that as more and more citizens are vaccinated, economic activities will resume, which will provide an additional layer of protection for bilateral customs clearance.
However, he reiterated that there is a lack of scientific support for customs clearance after the injection. "After the injection, the microphone is equal to the pass? It may not be possible to do it."
The HKTB has stopped all recruitment activities
Asked if there was any cost savings under the epidemic, Cheng Dingyi said that the Hong Kong Tourism Board had stopped all recruitment activities last year, and 9% of the staff in the bureau had not been recruited.
Special adjustments have also been made to the salaries of all colleagues. For example, the salary of all colleagues has been frozen, and the senior management has even given up floating salary equivalent to 8% to 10% of the basic annual salary.
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