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Clubhouse, the social network where entrepreneurs talk to each other

2021-03-24T09:11:06.957Z


The 7th most downloaded application on the App Store has become a meeting place for many employees and business leaders.


“Sell Clubhouse invitation 100 euros.

Very select app to listen to Elon Musk or Xavier Niel.

The announcement is real and the Leboncoin site already has around thirty similar ones, offering the sale of a sponsorship from 10 to 220 euros on the popular social network.

In fact, it is absolutely not useful to buy this invitation, it is even very easy to find it for free, but this selective aspect is also the success of Clubhouse.

The principle of the application: participate or just listen to a discussion around a theme, live from your smartphone.

Launched a year ago, only on iPhone, it exceeds 11.5 million downloads.

A growing popularity that does not seem to be slowing down recent criticisms of the platform's recovery of personal data and the risks of espionage via its Chinese servers.

An investigation has just been launched by the Cnil.

Sponsorship entry

To discover it, you must first know a user who in turn agrees to send you a link.

A simple search on LinkedIn, Twitter or even in his entourage is enough to find a generous sponsor.

Success is there, especially among entrepreneurs.

Because Clubhouse is first and foremost a pure Silicon Valley product on which debates are launched on Tech, economic news, finance or office life.

Most of the discussion rooms, called “rooms”, have very professional topics as their theme.

Then just click on it to listen to the conversation and it is even possible to participate.

“It's like the beginnings of LinkedIn,” compares Stéphane Couleaud, at the head of Webmecanik, a marketing software publisher.

We start to take our habits, we look for what can be useful to us.

I found conversations of specialists on artificial intelligence and it quickly becomes captivating thanks to the interactive side.

"

"A way of socializing during the crisis"

Vincent Bifrare, director of Mondays, a digital communication agency in Lausanne (Switzerland), has created a weekly room around the life of an entrepreneur.

This Thursday, we discuss the question of recruitment and about fifteen curious are present.

One of them deals with learning.

Feedback and hiring advice follow.

“I see it as a way of socializing during the health crisis, but also of getting out of your entrepreneurial loneliness.

It's more adult than Snapchat or TikTok.

We can share our experiences and discuss them calmly, ”he says.

On average, the rooms have a few dozen or even a hundred people.

But the arrival of the big names from Silicon Valley has accelerated things and the limit of 8,000 listeners is very quickly reached when a tech guru participates in a debate.

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Among the most famous speakers: Bill Gates (Microsoft), Elon Musk (Tesla), Mark Zuckerberg (Facebook), but also French people like Xavier Niel (Free).

Almost a media

The community is still predominantly English-speaking, but a few French rooms are worth seeing.

Cédric Giorgi, Managing Director at Kaduceo, a Med Tech start-up, calls on his network for a meeting on Tech topics.

Business leaders are invited to discuss the news, as are French Tech players like Roxanne Varza, director of the giant Station F.

“It's a way to learn and the possibility of expanding your network.

I recently spoke with an investor in Boston whom I might not have met, ”says Cédric Giorgi.

Cédric's room also welcomes journalists: Sébastien Couasnon, ex-host on BFM, is one of them.

An info show, which we can listen to every noon, where we find our favorite columnists, wouldn't it be simply radio?

Source: leparis

All news articles on 2021-03-24

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