This Thursday, there was floating on the Ralph Lauren store in Beverly Hills a scent of the golden age of Hollywood, a time dear to the most legendary of American designers, whose passion for cinema is known, Lauren Bacall in the lead.
To present its new collections for men and women (more particularly its Purple Label line), the brand organized a virtual performance, punctuated by the voice of singer Janelle Monae, interpreting the classic "
All or Nothing at All
" by Frank Sinatra.
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For women, evening dress (center) and nautical inspiration (right) RALPH LAUREN
For the occasion, the brand's customers, wherever they are in the world, can walk online between the walls of the Californian store.
They can thus discover and buy this wardrobe with a very Riviera atmosphere which would not denote on the back of the characters of the famous novel by William Somerset Maugham,
It takes just one night.
For the day, you'll find striped cotton shirts with a flared collar, high-waisted ecru pants and nautical-inspired blazers.
At nightfall, this little world wears very elegant asymmetrical evening dresses in "espresso" jersey for the woman, and tuxedo jackets with an impeccably tailored silk shawl collar for the man.
For men, silk tuxedo jackets and high waisted pants.
For women, a chic Riviera spirit with these matching shirts and pants.
RALPH LAUREN
“
My creations have always evoked a universe that goes beyond fashion, a romantic universe with timeless refinement
,” explained the designer in the note of intent accompanying the video.
This season, my collections for women and men embody this imagination and express a very personal style, both modern and classic.
"
