1In the neighborhood of San Antonio is La Linterna, a workshop that emerged in 1938 with the aim of being a popular newspaper in the city of Cali, Colombia.
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2The workshop has machines that are more than 100 years old, one from 1870 and another from 1890. LUIS ROBAYO AFP
3The artisans produce advertising and artistic pieces, each of which maintains artisanal processes in its realization.
La Linterna was characterized by creating posters for concerts, plays, union brochures, among others.
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4Colombian artist Tonra, 31, makes a linoleum design at the La Linterna print shop.
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5 The designers working in the workshop seek to preserve the traditional typographic technique that consists of accommodating individual fonts per letter in a frame one by one until creating a phrase.
LUIS ROBAYO AFP
6The rise of digital advertising and the ban on pasting billboards in the streets of Colombia almost bankrupted the workshop.
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7In 2017, two graphic designers who work in the place began to collaborate with contemporary artists who found in the workshop's craft techniques a creative tool to capture their work.
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8The workshop owners created a shop where they make graphic displays with posters that talk about salsa, rock or the 80s cinema in Cali.
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9La Lantern is considered a heritage and cultural heritage, since it preserves the historical memory of the city through its posters.
LUIS ROBAYO AFP
La Linterna, a space for popular graphics in Cali
2021-03-27T02:01:29.203Z
Dressed in advertising, social and cultural advertisements, this former printing workshop has become a benchmark for Colombian and Latin American graphics.