The "BookTokers", these young people on TikTok who are relaunching book sales

Funny and creative, TikTok's video reading recommendations are worth their weight in gold.

Gathered under the hashtag #BookTok, they are significantly boosting book sales in the United States, underlines the

.

Produced most of the time by teenage girls, these short videos which bring to light already published works, are challenging.

So much so that the publishing world detects a significant windfall.

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The website of the American bookstore chain Barnes & Noble has created a space dedicated to books popular with the BookTokers community.

“

, says Shannon DeVito, director of books at Barnes & Noble.

"

Salaries of a few hundred to a few thousand dollars

For example,

(

), published in 2012, is experiencing a resurgence of interest thanks to the video of the young Ayman Chaudhary, she posted last February.

A film of a few seconds, viewed more than 150,000 times, generated 19 million views on TikTok for the hashtag #songofachilles.

Today, the book has around 10,000 copies sold per week, nearly nine times more than its release and is ranked third on the

bestseller

for paperback fiction.

The editors have also integrated these enthusiastic young readers into their press service.

John Adamo, the marketing manager of Random House Children's Books, explains to the American daily that he now works with a hundred TikTok users.

With 130,000 followers, Selene Velez, an 18-year-old girl from the Los Angeles area who joined TikTok last year under the handle @moongirlreads, is capitalizing on her influencer status.

His videos are produced for a fee.

Along with two dozen other "BookTokers", she started a discussion on Instagram to find out which publishers pay and at what rate.

Salaries varying from a few hundred to a few thousand dollars.