Financial News
Written by: Kuang Yueting
2021-03-30 20:51
Last update date: 2021-03-30 20:51
Dong Benhong, Chief Marketing Officer of Alibaba Group (9988), attended the MarketingPulse Forum organized by the TDC, and said that good marketing can not only provide business performance, but also bring positive benefits to society.
For example, since 2010, Alibaba will allocate 0.3% of its annual income as a charity fund every year; the mission of the group is to "make the world easy to do business". During the epidemic, the group launched a special action to help small and medium-sized enterprises "Spring Thunder Plan 2020". "To help small and medium-sized foreign trade companies transform and expand the domestic market.
Online live broadcast marketing is very popular in the mainland. Dong Benhong said that live broadcasts can help improve the living standards of low-income people. Farmers can reach more consumers through live broadcasts and make customers aware of their products, which will help increase product awareness.
At the same time, high-quality products from overseas farmers can also enter the Chinese market. For example, "Taobao First Sister" Wei Ya sold 1 metric ton of coffee beans in a 10-minute live broadcast earlier.
Many farmers will broadcast live online to introduce products to consumers.
﹙Screenshot of live webcast﹚
At the same time, the group also attaches great importance to the concept of green life.
Dong Benhong pointed out that Ant Financial has launched the ecological protection program "Ant Forest" on Alipay since August 2016. If you can walk to work, pay for household water and electricity and other low-carbon behaviors, you can get virtual "green points". When the points reach a certain level, you can plant trees virtually on Alipay. Accordingly, Ant Financial and its partners will plant trees in Dunhuang, Gansu Province to cover more desert sandy land.
"Small actions can make big changes. Businesses can influence each other and promote low-carbon life to the society."
Huabei, a subsidiary of the Ant Group, announced the launch of the "Xingnong Project"
Alibaba: "Taobao Special Edition" Mini Program has submitted an application and looks forward to cooperating with Tencent
Alibaba established the ``Maimaicai'' community group buying business group to grab the market by ``pushing the ground''
Alibaba webcast
