During the Superbowl, the final of the American football championship, the second television commercial is overpriced.
It is therefore quite a symbol that General Motors, the archetypal manufacturer of large American road cars, has chosen this year to broadcast a spot for its range of electric cars.
Read also: The automobile switches to all-electric
Another place, same turn: on this side of the Atlantic, it is Volkswagen, emblem of the European automobile, which marked the spirits.
The group, despite himself the gravedigger of diesel to which he gave the scent of scandal (rigging of emissions measures), unveiled, in mid-March, a resolutely electric strategy, with a plan of 35 billion euros of investment in 'by 2025. An industrial revolution is underway.
Radical.
Brutal.
Against all odds, builders are now ahead of the curve against the targets that lawmakers and regulators are imposing on them in the name of the fight against climate change.
Less than two years ago, the French orientation law
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