Just about two weeks ago the network stormed following the tiktok challenge in which dogs were fed chicken with a spicy sauce • Now the social network has announced a welcome step for the animals
Ticket.
"Content that promotes wildlife trade is strictly prohibited"
Photo:
Reuters
Following the dangerous challenge documented at Tiktok, the social network has announced its joining the coalition to end the online wildlife trade.
"Our community rules make it clear that content that describes or promotes poaching or illegal trade in wildlife is illegal on our platform and will be removed when we identify it," Tiktok clarified.
"Since last November, our teams have removed 85.3% of such content, even before anyone on the platform saw it. Our advertising policy also makes it clear that we prohibit the advertising of products originating from protected animals or the sale of animals themselves."
The coalition was formed in 2018 by the World Wildlife Fund (WWF), Traffic, an organization working to monitor wildlife trade networks, and the International Fund for Animal Welfare (IFAW).
It combines online commerce platforms, search engines and social networks around the world with the goal of reducing wildlife online commerce.
A statement from Tiktok said that working with the coalition would allow the company to "share best practices in the industry, support monitoring developments in the struggle and hear honest feedback that will help us continue to improve."
"Platforms like Tiktok are essential to the solution"
Guyana Green, senior executive at WWF: "The volume of online wildlife trade is very challenging to quantify given its illegal nature, but we know that online platforms like Tiktok are vital to the solution. "We have removed four million prohibited content of this kind. We look forward to working alongside Tiktok and helping to recruit its millions of users to creatively prevent the growth of illegal trading on the platform."
Senior Tiktok officials also welcomed the move.
Luke Adnot, Head of Illegal Activity and Supervised Commodity Policy at Global Tiktok: "We are pleased to join the Coalition to End Online Wildlife Trade. "Sharing information and best practices to help protect endangered species."