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Written by: Chen Shuxia
2021-03-30 14:21
Last update date: 2021-03-30 14:21
The 93rd Academy Awards ceremony will be held next month. TVB decided not to broadcast the awards ceremony. This is the first time in 52 years since its inauguration. Other TV stations have not received the right to broadcast, which means that Hong Kong may be "disconnected" this year. Cannot watch the live broadcast.
It was speculated earlier that TVB had given up broadcasting due to "political considerations." Only people familiar with the matter revealed that before the shortlist was released, TVB had reported that based on economic and budgetary considerations, it had decided to give up the right to renew the broadcast, which meant or had nothing to do with political reasons. .
Looking through the records, TVB's advertising business was hit last year. The group recorded a net loss of 280 million yuan throughout the year, which has seen red for three consecutive years.
When TVB responded to the "Hong Kong 01" inquiry today, it only reiterated that the decision was a "pure commercial consideration". When asked whether it was due to financial or political factors, and its financial status, they did not add anything.
This year's Oscar was affected by the epidemic and was postponed to 8 a.m. Hong Kong time on April 26.
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Since its launch in 1969, TVB has broadcast the Oscars on Pearl TV every year.
This year’s Oscar was affected by the epidemic and was postponed to 8 a.m. Hong Kong time on April 26. However, the audience did not have the chance to watch a major event in the TV and film industry this year. When TVB responded to the media yesterday, it confirmed the incident and said, "It is a purely commercial decision. We did not buy this year. Broadcast rights."
Central Propaganda Department accused of asking mainland media to boycott
As a result of this year’s Oscars, the film "Do Not Split" with the theme of Hong Kong’s anti-revision law was shortlisted for the best documentary short, and was also accused of insulting China and the Chinese director Zhao Ting who once said that "China is full of lies" , She directed "Nomadland", which also won 6 nominations including best director shortlisted. It was pointed out that the Central Propaganda Department ordered the mainland media to boycott, and CCTV will also cancel the live broadcast.
It is speculated that the incident was related to political reasons.
TVB decided not to broadcast the Oscars this year.
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News: TVB has long decided not to negotiate for broadcasting rights
However, it is understood that before the shortlist was released in mid-March this year, TVB had already given up on the renewal of the Oscar broadcasting rights due to budget considerations.
A review of TVB’s recent annual reports showed that Oscars were included in the "Business Review" performance, and Oscars were described as "the world's most gorgeous Hollywood event." Last year it even showed that its Pearl TV station is the exclusive broadcasting agency in Hong Kong, but this year suddenly "Broken cable" caused speculation in the outside world.
TVB announced that it was based on a commercial decision to suspend the purchase of broadcast rights, but did not disclose the details and searched the information. TVB announced its performance recently. The advertising business was hit last year. The group recorded a net loss of 280 million yuan for the whole year. ".
The group announced that it will not pay a final dividend, which is the first interim and full-year non-payment since its listing in 1988.
TVB said that Hong Kong’s TV advertising revenue was only 351 million yuan in the first half of last year, and it rebounded to 551 million yuan in the second half of the year.
Bond investment has become a major financial problem for TVB in the past few years. The group has cleared more than half of other bonds on hand last year, and the current market value of the remaining bond portfolio is about 511 million yuan.
In addition, TVB received about 202 million yuan in subsidies last year in response to the government's "Ensure Employment" program.
TVB Chief Executive Li Baoan said in a recent interview with the media that the gradual improvement of the epidemic this year, the stabilization of the social and political environment, the start of the Tokyo Olympics, and the government's distribution of consumer vouchers will drive sales promotion demand. He is confident that advertising revenues can be restored this year, but it is more difficult. Forecast when it will return to the level before the social movement in 2019.
He expects that non-advertising revenue will exceed advertising revenue.
In fact, it is also an indisputable fact that the Oscar award ceremony has declined in popularity in recent years. The Oscar award ceremony has long-term cooperation with the American Broadcasting Corporation (ABC), which is exclusively broadcast by ABC and distributed to other regions.
However, the last year’s ratings hit a record low in recent years. According to reports, ABC’s ratings in the United States last year only recorded 26.5 million viewers.
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