The little propeller plane dragging a supermarket banner over the beaches will no doubt soon be a thing of the past.
The National Assembly voted on Friday to ban this form of advertising by 2022.
Read also: Advertising planes will fly on Saturday to protest against their possible ban
The programmed death of this activity was approved at first reading by the deputies who are examining the “
climate and resilience
”
bill
.
Article 8, reformulated by an amendment, provides that "
advertising disseminated by means of a banner towed by an aircraft is prohibited
".
Another amendment brings a grace period until January 1, 2022 to "
give visibility
" to the small businesses that make up this sector.
MP Maina Sage (Agir group) and environmentalist Delphine Batho (unregistered) argued unsuccessfully for this ban to apply to all forms of aerial advertising, not just banners.
An "anecdotal" impact
But the risk, according to other deputies, would be to create possible confusion with inscriptions such as the name and logo of the company, or those of the aircraft manufacturer.
They also called for the ban to be extended to land vehicles and boats used for advertising purposes.
Read also: Are advertising planes going to disappear from the beaches as the Citizens' Convention wants?
Delphine Batho cited in support of this request to widen the scope of the article an opinion from the High Council for the Climate, for whom advertising planes only have an "
anecdotal
"
impact
on the environment.
The co-rapporteur Aurore Bergé (LREM) replied that land advertising vehicles were already subject to “a
lot of supervision
”.