Associate consultant at LPM Communications, David Brunat is the author of ten books, including
ENA Circus
(Éditions du Cerf, 2018).
The Factory of Heroes is like any industry.
It experiences periods of overheating and other lean periods, (rarely) goes through crises of overproduction or, conversely, undergoes long cycles of reflux, is the victim of counterfeits, experiences fashion trends, innovates, renews itself ... It has its lines of excellence with highly selective ranges of unique and inimitable heroes, the equivalent of what is called in the luxury sector “special orders”, unique and non-reproducible.
It contains larger series of workshops that shape “everyday heroes”.
It even has an atypical offer, under the heading “antihero”.
To read also: Olivier Babeau: "Why our society prefers the victims to the heroes"
And, as in the case of reindustrialisation, the question of its future and its adaptation to the requirements and tastes of our time is acutely posed.
Many observers believe,
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