Univision launches a free platform with content in Spanish in the US

Promotional image of the digital platform PrendeTV.AP

The US television network Univisión launched PrendeTV in the United States at the end of last week, a free digital platform with content in Spanish that has 40 channels on its way out - they want to reach one hundred by the end of the year - and more than 30,000 hours programming (most available on demand), with a special emphasis on films, series, soap operas (including Turkish fictions that are popular all over the world), entertainment programs, children's content and sports.

The service thus joins the other two payment platforms that the American communication group already has.

The digital service offered by PrendeTV is free and is based on advertising, a type of offer that is increasingly common in the audiovisual market.

Some of its contents are accessible on other platforms and video-on-demand services, but it has titles, both from Univision and Televisa, that can only be consumed there exclusively.

The offer will also feature films from major Hollywood studios after closing deals with Disney, MGM or Lionsgate, among others.

“The launch of PrendeTV ushers in a new era of transformation at Univision by expanding our current dominant position in the US Hispanic Internet content broadcast and ad-supported video-on-demand market and building our leadership as the world's largest company in the world. content and media in Spanish in the US ”, the president and CEO of Transformación de Univisión said in a statement.

According to the company itself, it assumes 60% of the share of the Hispanic advertising market in the country.

To reinforce its offer with this new platform for the Hispanic population (there are around 60 million Hispanics in the US and Spanish is the second most used language in the country), the US company acquired the content library earlier this year of the Vix service, also of productions in Spanish and also free.

Univisión was the only major network in the United States that saw its audience grow during the toughest months of the pandemic, something that its English-language rivals such as CBS, Fox or NBC did not achieve.

The group's news and current affairs programs were the most consulted by the Latin American public in 2020 with their coverage of the health crisis by COVID and with the US presidential elections, according to data from the consulting firm Nielsen.

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