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01 Interview | Tokyo Olympics No TV Station Willing to Purchase Broadcasting Rights Huo Qigang Wants Government to Take Action

2021-04-09T00:13:37.360Z

The four-year Olympics is a sporting event, even if it is not a sports fan, I believe it will sit down and watch the Olympics. However, due to the gloom of the new crown epidemic, the atmosphere of the audience without live audiences in East Olympics has been greatly reduced. The advertisers "snap the hose" and the broadcast fee is as high as 2



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Written by: McCain

2021-04-09 08:01

Last update date: 2021-04-09 08:01

The four-year Olympics is a sporting event, even if it is not a sports fan, I believe it will sit down and watch the Olympics.

However, due to the gloom of the new crown epidemic, the atmosphere of the audience without live audiences in East Olympics has been greatly reduced. The advertisers "snap the hose" and the broadcast fee is as high as 200 million yuan. As a result, no local TV stations have made bids.

Hong Kong Association and Olympic Committee Vice President Huo Qigang accepted an exclusive interview with "Hong Kong 01". He bluntly called on the government to purchase broadcasting rights many times. No final decision has been made yet. The venues of the Leisure and Cultural Services Department’s broadcast will allow Hong Kong people to support local athletes.

Interview with Huo Qigang:

01 Interview | Tokyo Olympics No TV Station Willing to Purchase Broadcasting Rights Huo Qigang Wants Government to Take Action

01 Interview|Outstanding Athlete Awards Ceremony will use XR Huo Qigang to match cross-industry cooperation in sports art

Huo Qigang admitted that there are many factors affecting the Tokyo Olympics under the influence of the epidemic, and the number of delegations and others has not yet been determined. Even he personally does not know whether he can personally support local athletes.

He said frankly that the Tokyo Olympics has a small time difference and can attract many viewers to support watching. However, the high broadcast fee has discouraged TV stations. "I always hope that the government will buy it and distribute it to different TV stations."

Hong Kong Association and Olympic Committee Vice President Huo Qigang accepted an exclusive interview with "Hong Kong 01" and talked about the first application of Extended Reality (XR) technology at the awards ceremony of outstanding athletes. He also pointed out that the broadcasting rights for the Tokyo Olympic Games had not yet been secured and hoped that the government would buy them.

(Photo by Zeng Ziyang)

Huo wrote to Chief Executive Carrie Lam Cheng Yuet-ngor last year to put forward relevant suggestions, but the government did not respond positively.

Government intervention is not new. As early as the 2012 London Olympics, due to the lack of cable and cable landing rate, it was difficult to broadcast the Olympics. Eventually, the government intervened to allow cable to broadcast the game evenly to wireless and ATV.

He mentioned: "The government initially decided not to interfere in business decisions, but in the end it had to hold a meeting and try to do it well. I hope it won't be okay this time."

He believes that the government's purchase of broadcasting rights is conducive to the future development of the sports industry in Hong Kong. "The government can buy it and use it for teaching materials in schools, and even broadcast it on the premises of the Leisure and Cultural Services Department." He will continue to follow up on the incident.

2016 Brazil Olympics wireless alone broadcast loss of 150 million yuan

In 2016, the broadcasting fee for the Pasir Olympic Games was 160 million Hong Kong dollars. Wireless not only bought the copyright that year, but also sent three film crews to Brazil to conduct live interviews. As a result, the expenditure reached 300 million yuan.

Unfortunately, there is an 11-hour time difference between Brazil and Hong Kong, and the money attracting power is not as good as the 2012 London Olympics. The advertisements were cold, and wireless eventually lost 150 million yuan.

Huo Qigang pointed out that it is still unknown whether he can go to the Tokyo Olympics site to cheer for the Hong Kong team.

The picture shows the 2016 Rio Olympics in Brazil, the Hong Kong team was awarded the flag, Huo Qigang and swimming representative Ou Kaichun took a selfie.

(Information Picture / Photograph by Jiang Zhiqian)

Tokyo Olympic Games broadcast over 270 million yuan

Four years later, the 2020 Tokyo Olympics, due to a time difference of only one hour with Hong Kong, belongs to the golden age of the Asian region. It should have attracted TV stations to compete for bidding for broadcasting rights, but the broadcasting fee this year is as high as US$35 million (predicted 270 million). Hong Kong dollars), coupled with factors such as the epidemic, the three television stations in Hong Kong are unwilling to enter the bid.

However, the event was postponed for one year, and Japan stated that there would be no overseas viewers entering the country, and the broadcast fee is still variable.

01 Interview|Outstanding Athlete Awards Ceremony will use XR Huo Qigang to match cross-industry cooperation in sports art

According to the survey, 30% of the interviewees' parent-child relationship deteriorated due to the epidemic, Huo Qigang shared tips on getting along with their children

New crown pneumonia | Sports entertainment industry advocates reopening venues Huo Qigang points out that the industry cannot wait for "clearing"

All things in the political arena | Huo Qigang played in the Legislative Council and only spent 10,000 yuan as his opponent Zhou Xiaolong spent an eighth

01News

Tokyo Olympics Huo Qigang Olympic Radio Television TVB Television Broadcasting Co., Ltd. ViuTV Cable

Source: hk1

All news articles on 2021-04-09

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