This is how Lasso and Arauz used social networks for their presidential campaigns in Ecuador, a country with little internet access | Video | CNN

In Ecuador, social networks have been key in the second presidential electoral round.

And it is that the two candidates for the presidency, Guillermo Lasso and Andrés Arauz, set out to try to win the votes of those who demand greater participation and respect for their rights.

Youth, women, the LGBTQ community, indigenous people and environmentalists were the target of the campaigns.

From Quito, Ana María Cañizares tells us how this strategy was deployed.