While the Swiss watchmaker has just unveiled its first collaboration with Marvel, a meeting with François-Henry Bennahmias, its president.
LE FIGARO.
-Where did the idea of bringing the watchmaking universe closer to comics come from?
François-Henry BENNAHMIAS.
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We did not invent anything, we are rather in the process of continuing something.
Disney characters appeared on watches as early as the 1930s. In the 1980s, Gerald Genta featured Mickey and Donald on the dials.
So we asked ourselves what would be the cool characters to offer on 21st century models.
The Marvel name came in two seconds, but it took years for that dream to come true ...
To read also:
Royal Oak, the idea in solid steel of Gérald Genta
How to choose a superhero?
The catalog of Marvel comic books has more than 6,000!
We wanted to start with a superhero close to our values.
However, at Black Panther we find the notions of family, technology, avant-garde and innovative materials, like its vibranium.
When
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