04/12/2021 9:51 AM
Clarín.com
World
Updated 04/12/2021 9:51 AM
Guillermo Lasso,
the champion
of anti-Correism, candidate of the conservative CREO movement and ally of the Christian Social Party
,
won the presidential ballot in Ecuador with more than 52% of the votes.
It was promotion to the podium that many attribute to a guru of electoral campaigns: Jaime Durán Barba.
During the celebration of his victory, on Sunday night, Lasso - who defeated the correista
Andrés Arauz
(47.5%) -, distributed handshakes to those who helped him reach the final
stretch
: among them was Durán Beard.
Lasso's win has that surprise bias.
Of unexpected outcome.
In the first round, his rival Arauz had won with 32.72% of the votes compared to 19.74% for Lasso.
The corresísta and many observers discounted that the road to the Carondelet Palace
was paved.
But, Sunday's result proved otherwise.
Guillermo Lasso celebrates his victory.
Photo: Bloomberg
The hand of a multidisciplinary team, with political experts, specialists in social networks, public relations and multimedia radically transformed the image, the discourse and the proposal until they led Lasso to win the second round.
Jaime Durán Barba stood out in that team, vital at the time in Mauricio Macri's electoral victory.
The well-known advisor has rebuilt the background and form of the candidacy of the former Ecuadorian banker, leading him to fight for victory at the polls.
Barba is believed to be behind the
main slogan
and a historical meme, which has fiercely hit his rival:
# AndrésNoMientosOtraVez
.
Lasso thanked Durán Barba in his speech after winning the election.
Guillermo Lasso with his team and family after Sunday's victory.
Photo: Bloomberg
“The strategy is based on the slogan ´Encontrémonos´, with a clear concept of
we are all against Correa.
He has opened the ideological spectrum, he has met with minority groups, he has moderated his speech ”, summarizes the political analyst Matías Abad.
Throughout the campaign and especially in this last part, in the face of the ballot, Lasso added
many promises
of an economic and social nature to attract voters from
the Pachakutik indigenist party
and the Social Democracy of the Democratic Left.
The fulfillment of these campaign promises will depend on whether these two forces provide him with essential votes in the Legislative Assembly in order to advance his government agenda.
Andres Arauz.
Photo: Bloomberg
Correísmo will still control
the first minority
in the General Assembly, where Lasso's movement, CREO, won a very small bench in last February's elections.
Lasso will assume the Presidency on
May 24
and will not have an easy task.
President Lenin Moreno will leave power with popularity on the ground and two urgent crises: the
economic and the epidemiological.
Drafting Clarín
ap
Look also
Who is Guillermo Lasso, the former banker who will be president of Ecuador
Mauricio Macri celebrated the triumph of Guillermo Lasso in Ecuador: "It is very important for the region"