Martin Grosz
04/12/2021 14:08
Clarín.com
Services
Updated 04/12/2021 2:32 PM
Argentines have from this week a new way to save on their daily purchases, in addition to the traditional card offers and discounts.
Having an app for the cell phone, each time they choose a promotional product, they will
accumulate balances
in their favor that can later be recovered
in cash
.
That is, in bills.
If, for example, you buy half a kilo of yerba from a certain brand, you will earn the right to recover
$ 35
of what you paid.
For a 2-liter mineral water the reimbursement is
$ 30
, the same as for a packet of flour.
For bringing a certain conditioner they return
$ 50
.
And
$ 75
for a blister of batteries.
By dint of small offers like these, after each visit to the supermarket or the pharmacy this new app will register an increasingly large amount of pending money to be reimbursed.
And, when that saving exceeds
$ 1,000
, the user can go to an ATM to get it in
cash
, feeling in a very concrete and palpable way that they managed to recover part of what was spent.
This is how the app shows the refunds that you can get in supermarkets and pharmacies.
Photo Capture
The app that allows this is called
Gelt
.
It is a marketing system that
emerged in Spain
in 2015 and later expanded to Brazil and Mexico, with more than 2.5 million users achieved in total.
Now it is making its arrival in Argentina official with the same format that they call
cashback
, in alliance with both
leading brands
of mass consumer products and with several of the
main
retail
chains
.
Here is a guide with everything you need to know about how it works and how any consumer can take advantage of this new way of saving.
How do you start getting returns?
You first need to download the Gelt application on your cell phone, which is available in the
Google Play
store
for Android cell phones and in the
App Store
for Apple
phones
.
Access links can be obtained from this site.
When you enter for the first time, it will be necessary to
register
, informing the email address, the cell phone number and basic data such as age, gender, composition of the family group and whether or not you have a pet.
With what products is it possible to obtain a refund?
In the app, users can consult a
catalog
that specifies which are the products with current promotions and what exact amount can be recovered when buying each one of them.
It is also clarified in each case what is the
maximum number of units
that can be acquired with the benefit: sometimes the refund can only be charged up to the second unit.
This is how Gelt shows the refunds that he allows to get in supermarkets and pharmacies.
Photo Capture
The list is
valid weekly
and is renewed every
Friday
.
According to Gelt, it will be possible to find promotional products from brands such as
La Serenísima
, Milkaut, Nestlé, Coca Cola,
Arcor
, Taragüí, Cañuelas, Natura, Molinos Ala, Dos Hermanos, 9 de Oro, Ledesma, Pureza, Morixe, Villavicencio, Ayudín,
Skip
, Vivere, Sedal and Pantene, among others.
In which stores do you have to buy to get the refunds?
Among the
supermarket
chains
included are Coto, Carrefour, Día, Disco, Jumbo, Vea, Walmart, Changomas, La Anónima, Makro, Diarco, Cooperativa Obrera, Josimar, Libertad, La Gallega, Todo and Toledo.
In addition,
chain
pharmacies
participate
Farmacity, Farmacia Azul, FarmaPlus, Selma, Vassallo and Openfarma.
Through the app, it is possible to see a complete list of the return products available in each business.
The benefit applies to both face-to-
face
purchases
and those made
online
.
Gelt works with the main supermarket and pharmacy chains.
Photo Capture
After the purchase, how is the process to get the money back?
Once the promotion products have been purchased, the customer must open the app and
scan the tax receipt
with their cell phone camera.
Gelt promises that, after doing this, within
48 hours
the
balance in favor
corresponding to all the withdrawals won so far
will be visible in the application
.
Every time you return from the supermarket or the pharmacy, you have to do the same.
And, once the accumulated balance exceeds
$ 1,000
, in the same app you can request to go and collect it in cash.
You can also expect to withdraw a larger amount later, as the earned balances
do not expire
.
In three steps, the process to get discounts through Gelt, according to the explanation released by the firm.
Photo Capture
How is the refund payment made?
"There is
no trap here
, when reaching $ 1,000 the money is returned in cash and is available to the user", promised Pablo Rubino, Head of Marketing at Gelt Argentina
"To make the withdrawal, the application will provide
a code
that must be entered at
any ATM
in the Link or Banelco network, without the need to have a card or to be banked," they reported in Gelt.
Are these returns cumulative with other offers?
Yes. Mass consumption companies, through Gelt, reimburse a
fixed amount
for each promotional product purchased, regardless of the price paid for it.
With which, for example, it would be possible to carry one of these items with an offer of the type
2x1 or 3x2
that the trade does, and then have a return of $ 20, $ 30 or $ 50 for each unit purchased through the app .
This is how the withdrawal by ATM of the withdrawals accumulated in Gelt is requested.
Photo Capture
Who puts the money and why do they do this?
"
Cashback
means 'money back'. It is a new way of saving so that certain products are cheaper for you. First you buy them and
then we will refund
a part of what they cost you," they explain in the company.
Viewed from the business side, the cost of refunds is
covered by the manufacturer
of the product.
With what intention?
The interest in making the return is the same behind any offer or discount: getting people to
try a product
that they would not normally consume or that they have an additional incentive to acquire it compared to other proposals.
The difference is in the mechanics of the benefit: instead of discounting a certain percentage when paying at the till, the money is returned to the consumer
by hand
.
MG
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