In 2014, when journalist Benjamin Carle tried, for the purposes of filming his documentary M
ade in France
, to consume, for a year, only products made in our territory, the hardest part was not to find what to buy. clothe.
At the time, if it was impossible for him to keep his groceries in a fridge (since France does not produce any), he managed to meet the challenge - barely - in the locker room, by dressing in a sweater. Armor Lux, Bleu de Paname pants and Slip Français briefs.
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Why we must support French wool
The fact remains that our textile industry has been undermined by rampant relocation from the 1970s. Between 1996 and 2015, it lost up to two-thirds of its employees.
But in the 2010s, mentalities changed thanks to luxury brands such as Hermès, Louis Vuitton and Chanel, which became aware of the need for local manufacture and the preservation of know-how.
More recently joined by a young generation of entrepreneurs,
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