After the scandal surrounding the period gloves “Pinky Gloves”, the founders, together with Höhle der Löwen investor Ralf Dümmel, decided to discontinue their product.
Munich
- It was actually only a matter of time before investor Ralph Dümmel would back down.
The fact that the entire product is about to disappear from the market is surprising - but for many women it should feel like a triumph.
But what exactly happened?
Last week André Ritterswürden and Eugen Raimkulow had a start-up appearance at the VOX show "Höhle der Löwen", in which young start-up entrepreneurs try to win investors for their products in exchange for company shares.
The two young men presented their product “Pinky Gloves” to investors, a pink rubber glove which, according to the founders, should contribute to hygienic and discreet changing and disposal of tampons and sanitary towels during menstruation.
The “lion” Ralf Dümmel liked the idea - he secured a deal with the two “women who understand”.
"Pinky Gloves" scandal: Two young men outraged the world of women - period product in "Die Höhle der Löwen"
Unfortunately, the three gentlemen hadn't expected what waves the broadcast of the program would make on social networks - and only negative ones.
Not only that some time before a young founding couple, which produces sustainable and practical period underwear of the “ooia” brand, had been blown cold by the lions and a male duo should now score points with a period product.
Many women were also outraged by the "stigmatization" of the period as something unclean.
The product, kept cliché in pink, ensures that women feel ashamed of their periods instead of looking at them as natural.
It was also criticized that the gloves are not recyclable and therefore harmful to the environment.
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Market-off for the "Pinky Gloves": Cave-of-the-lion investor Ralf Dümmel announces decision
Well, a week later, the founders and their investor seem to have had enough of the glove deal. And not only that. “Together with the founders, we decided to withdraw the Pinky Gloves from the market and have therefore initiated all the necessary measures. We are stopping all purchasing and sales activities, ”announced the“ Den of the Lions ”investor Ralf Dümmel on Monday, April 19, on his Instagram account. Nobody intended to discredit women, hurt their feelings and emotions or to make the period process taboo. You made a mistake and now you have seen it, so Dümmel. At the same time, however, he criticized the way the two founders were treated in social networks. Knights and Raimkulov should have experienced hatred and bullying,even death threats are said to have been made. “I deeply condemn that and there is NO excuse for it. PLEASE LISTEN TO IT! ”Continues Dümmel.
The lion's den: "Pinky Gloves" scandal escalates - death threats against founders
The users received the end of the "Pinky Gloves" and the associated statement by Dümmels positively, even if the death threats mentioned caused horror in some. One follower finally sums up: “I think this 'mistake' was not in vain and even very important, never before has the period and the whole discussion around it received so much media attention. People make mistakes and admitting them and apologizing is something very valuable and powerful! However, such a mistake should never be accompanied by hatred and death threats. ”So far there has been no official statement from the founders themselves about the end of the“ Pinky Gloves ”. However, it is possible that they prefer to keep a low profile on social networks due to the hype in the media.
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