Apple unveiled numerous new products at the keynote tonight.
In addition to a drilled-out iPad, the group surprises with a completely new product category.
Last fall,
Apple
delayed the launch of the new iPhone and MacBooks with a proprietary processor.
Tonight
(April 20th)
the Californians follow suit.
We report here
in the live ticker from the first Apple Keynote 2021
.
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Update from April 20, 8:03 p.m.
- Ok, that's it.
Brief summary: Apple is entering a completely new segment with air tags.
The overhaul of Apple TV was overdue.
In addition, the new iMacs with their spring colors and the faster processor should find many new friends.
In addition, Apple is really steaming up its iPad Pro with the M1.
The bottom line is that the Californians will stay on track in 2021 after a strong 2020.
We thank you for following and say: Hello and have a nice evening.
Update from April 20, 8:03 p.m.
- The prices for the iPad Pro remain juicy. The large version, including the HDR display, starts at $ 1099, while the smaller version starts at $ 799. But you get a tablet with the computing power of a top laptop. Photographers, video specialists or users with high demands on their mobile device will be delighted. Everyone else should be happy with the iPad Air, which was redesigned in autumn.
Update from April 20, 7.46 p.m.
- Next up is the iPad. Apple is equipping its iPad Pro in the future - as many expected - with the powerful new M1 chip. In terms of performance, the Californians promise a jump of 50 percent. Compared to the first iPad, the new iPad Pro is said to be 75 times faster. There is also 5G support, Face ID, and a 12 MP camera that moves and follows owners during a video conference. Pretty cool.
Update from April 20, 7:21 p.m.
- Apple is now getting really colorful. The Californians have completely redesigned the iMac - with an even thinner screen, seven colors, but above all with their own, particularly fast M1 chip. The new iMac comes with a 24-inch screen, but thanks to the redesigned housing, the external dimensions are hardly larger than the old iMac with a 21.5-inch display. There is also a better camera, better microphones, six speakers for video conferencing in the home office. In addition, the group is sending new mice, touch pads and, for the first time, keyboards with Touch ID to the start - in matching colors.
Update from April 20, 7:17 p.m.
- The Air Tags were the first highlight.
Now it's on to Apple TV.
The multimedia box will support 4K and HDR in the future and thus ensure a better picture.
In the run-up, a revision was considered overdue.
Update from April 20, 7:08 p.m.
- The iPhone family is
growing
: the iPhone 12 and iPhone 12 mini will soon also be available in purple.
Spring greetings from Cupertino - and a completely new product: The Air Tags - a kind of digital key ring to find lost things like backpacks or wallets.
There has been speculation about this for a good two years.
Now the group is entering the accessories business.
The price: 29 US dollars, the four-pack air tags cost 99 dollars.
Update from April 20, 7:01 p.m.
- And off we go with Tim Cook in the Californian spring in Cupertino.
One would like to swap.
At the start, the Californians drill out their credit card, which they issue with Goldman Sachs.
The offer is not available in Germany.
It's different with the podcast.
In the future, it should be easier to subscribe to your favorite podcast.
Not spectacular, but a decent start.
Update from April 20, 7 p.m.
- On Wall Street, the euphoria ahead of the Apple Special Event is currently subdued.
A good 20 minutes before the start, the share is quoted at $ 133 and thus just under one percent in the red.
The market-wide S&P 500 is 0.8 percent weaker.
Update from April 20, 5:58 p.m.
- Ok, before the start of the Apple Special Event, take a look at the latest key figures. Before Christmas, the Californians had the best quarter in their company's history, with sales up 21 percent to $ 111.44 billion. The bottom line was that the group earned 28.76 billion after 22.24 billion in the same period of the previous year. There was growth everywhere. Sales with the iPad alone increased by 41 percent to $ 8.43 billion in the midst of the corona pandemic. Tonight, the company could introduce the successor to the iPad Pro and give the popular tablet business a new boost.
Update from April 20, 4:40 p.m. -
When an important Apple event is pending, CEO Tim Cook also likes to take part.
“A beautiful spring morning for an Apple event, we'll see you soon,” tweeted Cook on his account.
It's a beautiful spring morning for an #AppleEvent!
See you soon.
pic.twitter.com/gdiN0QXbz5
- Tim Cook (@tim_cook) April 20, 2021
Update from April 20, 4:13 p.m.
- After the US store, the German Apple Store is now also currently inaccessible.
“We'll be right back,” says the digital row of shops.
In the afternoon of German time, the US website also went into conversion mode.
+
Apple Store: The German row of shops is temporarily unavailable in the run-up to the keynote on Tuesday evening.
© utz
Update from April 20, 2:31 p.m.
- In addition to the apparently planned hardware innovations, the Californians could also release a new update for macOS and iOS this evening.
The iPhone software should get a few new features with version 14.5, including the option to share the iPhone with the Apple Watch as an alternative.
Many fans are hoping for a little relief from the option because of the widespread mask-wearing requirement in the Corona period.
Update from April 20, 1:47 p.m.
- Ok, Apple is
already getting started
in the run-up to the keynote tonight at 7 p.m.
The Apple Store is currently not available in the USA.
"We'll do a few updates and then we'll be back," it says on the homepage.
Usually, the group's storefronts open at the end of the keynote
accessible again.
In Germany that should be around 8 p.m. tonight.
Apple Keynote today in the live ticker: Numerous new products are likely to come - including a total novelty
First report from April 19, 5.49 p.m.
- Apple is about to officially open its product year 2021. On Tuesday (April 20), the US giant has invited to the next event.
The show under the motto "Spring loaded" promises a packed spring.
Fans and Apple augurs around the world are now feverishly speculating which innovations the company has in the pipeline.
What Apple boss Tim Cook could present, what else is important.
The most important information at a glance:
Apple Keynote 2021: When does it start?
Similar to previous events, Apple is planning a video-only format due to the corona pandemic.
Start is at 7 p.m. German time.
The official invitation includes two hours, but the Californians have recently completed their program much faster.
Apple Keynote in the live ticker: Where can I follow the event?
Apple is planning the event again as a video stream and is clearing its website for it.
The group is also broadcasting its much-noticed spring date on YouTube.
Merkur.de reports here in the live ticker.
Apple Keynote 2021: iPad, Air Tags, Apple Silicon?
So far, there have only been rumors in advance.
But in the past few weeks, some information about possible new products has been condensed.
After that, Apple could open up its iPad Pro, revise the iPad Mini and also the entry-level models of its popular tablet.
There could also be news about the long-awaited Air Tags and Apple Silicon.
First Apple Event 2021: iPad Pro is considered set
The fact that Apple will present a new iPad Pro on Tuesday is almost certain in the community. Although there is hardly anything going to happen in terms of design, Apple could equip its top model with a mini LED display in the future, they say. LED displays are brighter, have a lower risk of burn-in and shine with a higher contrast - including a particularly dark shade of black.
However, display manufacturers are still struggling with production difficulties for smaller LED displays. Observers therefore consider it possible that Apple could initially only equip the iPad Pro with a 12.9-inch display with an LED display. In addition, the iPad Pro should - as usual with upgrades - also get a more powerful processor.
With the MacBook Pro, MacBook Air and Mac mini, Apple launched devices with processors developed in-house for the first time in its history in the fall.
They are considered to be particularly fast and energy-efficient and thus enable unusually long battery runtimes.
It would therefore not be a surprise if the group would also donate chips from its in-house development department to the iPad Pro on Tuesday.
Live ticker for Apple Keynote: iPad Mini before upgrade
Observers also consider new iPad minis to be relatively likely.
According to observers, the 8.4-inch display could be noticeably larger in the future than the 7.9-inch display that was previously installed.
This is made possible by a thinner frame on the front.
For the processors, the group could fall back on the older A13 or A14 chips.
Are the long-awaited AirTags coming at the Apple Keynote 2021?
For a good two years there has been speculation about a completely new product category at Apple.
It could actually be time on Tuesday.
Then the Californians could officially give the go-ahead for the Air Tags.
Air tags are small Bluetooth-based tags that, in conjunction with the Find-My app, are designed to help you find lost wallets, keys or backpacks.
Apple had already registered a corresponding patent for the location aids in 2019.
It would be the first accessory in Apple's corporate history.
With an estimated price of 25 to 30 euros, the AirTags could also become the cheapest entry into the
Apple
world to
date
.
Speculations about a possible imminent market launch had recently intensified after Apple released the “Where is?” App to third parties a few days ago.
The e-bike manufacturers VanMoof and Belkin (computer accessories) are now using the technology.
Apple Keynote 2021: New iMacs with Apple Silicon?
Apple wants to equip its hardware family around MacBook, iMac and Co. completely with in-house developed chips in the future.
According to the company, the move should take around two years.
After the premiere of the 13-inch MacBooks last fall, the Californians could now go for more.
After that, CEO Tim Cook could present new iMacs on Tuesday, possibly with a revised design and in the design of the high-quality XDR display for professionals. It wasn't until March that Apple pulled the plug on the iMac Pro. Now a successor based on Apple Silicon and the ARM platform could come. On the other hand, speculations about possible new MacBooks with the in-house chips are controversial. For this reason, fans will have to wait a little longer for a new 16-inch MacBook Pro and the 14-inch version long awaited by many Mac users.