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Apple launches an iMac and an iPad Pro incorporating its M1 chips

2021-04-20T19:59:17.574Z


The brand wants to widen the gap with the competition in the field of computers and tablets. After launching its first Macs running on its own chips, M1, Apple is continuing in this direction. With the launch of the new iMac, built entirely around this new house architecture. Flatter, it arrives, for the first time since the iBook, in color. Precisely seven different colors. It is both more discreet… and more visible! Now, the processors (CPU, GPU) are integrated into a single chip, resul


After launching its first Macs running on its own chips, M1, Apple is continuing in this direction.

With the launch of the new iMac, built entirely around this new house architecture.

Flatter, it arrives, for the first time since the iBook, in color.

Precisely seven different colors.

It is both more discreet… and more visible!

Now, the processors (CPU, GPU) are integrated into a single chip, resulting in a smaller cooling system that is 50% quieter.

It is also faster, with improved processing speed.

The screen, 24 inches for 11.3 million pixels, occupies almost the entire surface, with an anti-reflection treatment.

Read also: Apple Music pays 1 cent per listening to artists

The camera, speakers and microphone are adapted to new video uses. One of the promises of this new device is to "

make you look like a rock star

" during video conferences! We really want to say “

stingy

”. Especially since the sound is also improved, with a Dolby Atmos system of six speakers. The iMac claims "

the best audio system in a Mac"

".

With the same architecture for iMacs, iPhones and iPads, it becomes even easier to switch from one device to another, one of Apple's specificities that also makes it so successful.

Three new keyboards are also launched, integrating Touch ID for the first time.

To top it all off, new mice and track pads are also launched, colors to match the new iMacs.

It will be sold from 1449 euros.

New iPad Pro

M1 also incorporates the new iPad Pro, with a processor showing a performance up to 75 times higher.

Useful for 3D images, for example, processing augmented reality images… or for playing video games.

iPad incorporates a Thunderbolt port for faster charging and to connect more accessories.

Read also: Apple and Epic Games harden their arguments before a major trial

It is also the first iPad to integrate 5G, with a wireless download speed of up to 3.5 Gigabits per second. The uses are made more and more, with for example the possibility of making even more videos thanks to the integration of new photo sensors, the “

Ultra Wide Camera

”, which makes it possible to keep the faces permanently in the center of the

camera.

'screen. It is also enhanced with a Liquid Retina XDR display designed to offer an image even closer to reality. A real technological feat, with some 10,000 mini LEDs that light up the screen to bring brightness to every corner. It also takes a specialist eye to appreciate its improvements, not always easy to detect at first glance for novices.

And other novelties ...

Apple TV + further enriches its catalog.

Tim Cook himself promoted, during this keynote, the new season of the Ted Lasso series, a family comedy, whose lead actor Jason Sudeikis received a Golden Globe for his role.

Season 2 arrives in July on Apple TV +.

Read also: Apple builds its first energy storage "factory"

Apple TV is placed a little more at the center of the brand's ecosystem, with a new version of Apple TV 4K, HDR compatible., The idea being to bring greater fluidity to the display of images. Apple TV 4K adapts the display to the TV screen, for this you will need to make a first adjustment using the iPhone's photo sensors. The Apple TV 4K remote control is also evolving, with a new touch tracker. 179 dollars with 32 GB of storage and 199 dollars for 68 GB.

Apple has already opened its Find My app to third-party devices.

This application is used to find lost (connected) objects.

The brand is now launching its AirTag, a small object to hang up to find its keys, handbag more quickly… by taking advantage of the iPhone network.

The Localiser network is "

private by design

", says the brand.

An industrial first

,” says the group.

The AirTags are sold for 35 euros, and 119 euros for 4. For fashionistas, a version with the Hermès logo has been added to the collection.

The iPhone 12 also arrives in a new, special spring color, purple.

Read also: After challenging Apple, Xiaomi wants to compete with Tesla

Apple also introduced the biggest changes since its Apple Podcast debut, with a new layout and channels to find new episodes from the creators, to help podcasters "

build their business.

"

Finally, Tim Cook was able to reaffirm the group's commitments in terms of the environment, with the launch of a dedicated investment fund announced the previous week ... Not to mention a parody video of Mission Impossible in which the CEO of 'Apple clearly had fun!

Source: lefigaro

All news articles on 2021-04-20

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