It is the shepherd's response to the shepherdess.
Facebook announced Monday that its users could "listen to podcasts directly on the Facebook app" in the coming months, as the market for audio formats exploded during the pandemic, from podcasts to the Clubhouse platform.
The social network giant will also add audio creation tools, short sound formats and especially “Live audio rooms”, inspired by the success of Clubhouse, where users listen or take part to discussions without the image.
“At Facebook, we've seen the continued boom in audio on our platforms, from audio calls to audio messages on WhatsApp and Messenger.
We strive to make audio messages easier to record and more fun, including allowing users to send familiar sound clips to their friends, whether they are sound effects like crickets singing or quotes. of popular songs ”replies Fiji Simo, the boss of the Facebook application in a note from bloG.
“But we know there are other social experiences to be created to help people say what they want to say, discover new voices they haven't heard yet, or exchange ideas at the same time. speed of sound.
»He says again.
The new "Soundbites" format
Result Facebook boosts its audio offer like a rave party sound system! The developers of the Californian company have developed "a sound studio in your pocket". “We have a long history of investing in audio technologies, such as speech-to-text conversion and voice morphing, and we will make them available in an audio creation tool right in the Facebook app. Thanks to our advances in artificial intelligence, we can make the audio quality magically good, even if you are recording on a busy street corner ”claims the social network.
These audio creation tools will make it possible to create “Soundbites” - short and creative audio clips to capture anecdotes, jokes, moments of inspiration, poems just like the voice notes of Whatsapp. "We will start testing Soundbites over the next few months with a small number of creators and we will refine the product thanks to their comments before making it accessible to all" specifies the American brand. The program also has direct access to podcasts and “Live Audio Rooms” very similar to the Clubhouse application, which has been very popular recently.