Apple's spring presentation conferences often have surprises in store.
The one broadcast Tuesday evening at 7 p.m. (Paris time) and completed in an hour has rather poured into the confirmation.
Tim Cook, the CEO of the Californian giant, has started a logical shift in its business strategy with the integration of the in-house M1 processor in all new devices.
Formerly dependent on components from Intel, the Cupertino company freed itself from it in 2020 and continues to slide its Apple Silicon M1 chip into its entire range.
Already embedded in Mac computers, including the MacBook Pro, presented last November, the M1 processor is embedded in the all-in-one iMac computer which had changed little since its last major update in 2015. With a screen Even flatter, the 2021 iMac conforms to the shapes of the latest iPad Pro. No more gray or white too wise for the office, the iconic Apple computer adopts 7 new bright colors such as coral, red or purple. Equipped with the latest hardware innovations, this computer with a 24-inch screen should have no problem running greedy software like Photoshop. Quieter, it should also reduce the electricity consumed. It will be marketed in May from 1,669 euros and 1,899 euros for certain colors.Its keyboard now includes the Touch ID fingerprint reader to replace passwords.
IPads 75 times faster than their 2010 ancestors
From the outside, nothing distinguishes the new iPad Pro from their predecessors released last year.
But Apple's star tablet now also carries the M1 processor.
Apple does not hesitate to promise processing speed performance 75 times faster than the first iPad, released in… 2010.
Read also AirTags, iPad Pro and iMac: relive Apple's keynote live
Another great innovation accompanies one of the two versions unveiled from California.
The iPad Pro adopts a 120 MHz Liquid Retina XDR display to better reflect natural colors.
This is where the backlighting technology of the Mini Leds comes in. Apple has placed 10,000 behind the 12.9-inch panel to play with the brightness of the content.
The first price for the model with an 11-inch screen remains at 899 euros while the 12.9-inch version climbs to 1,219 euros, keyboard not included.
The new Apple TV 4K is equipped with an A12 Bionic in-house processor, like on the iPhone, to transform a TV into connected equipment and broadcast in HDR.
It will be sold at 179 euros in a 32 GB version and at 199 euros in 64 GB.
AirTags so you no longer lose your bag or keys
The real surprise of this keynote was no longer really one.
Many times advertised, AirTags will finally be marketed.
Like the devices of the pioneer Tile, these are connected trackers that can be integrated into a keychain or slip into a bag so as not to lose your belongings.
This device for heads in the air will be sold at 35 euros per unit and in a pack from 4 to 119 euros.
Apple unveils AirTag in Cupertino
AirTags will finally be marketed.
These are connected trackers that can be integrated into a keychain or slip into a bag so as not to lose your belongings.
Finally, the iPhone 12 is adorned with a new color, purple. Apple's flagship device will soon welcome the new version of the Apple Podcasts app and its innovative paid subscription system. Its arrival should coincide with the possibility of downloading, within a few weeks, iOS 14.5, the update which should notably allow you to unlock your iPhone by wearing a mask or block the advertising tracking of applications.