The chain has launched "Daily's", a new brand that will open in some of its branches where, along with pharma products, you can buy sandwiches, pastries, coffee and even pastas and fish • All the details
Entrance to the Daily
Photo:
Chen Galili
Super-Pharm enters the field of fresh food and launches Daily's, a new retail concept that includes fresh food using the GRAB & GO method alongside a pharmacy with a separate business license and toilets and baby departments.
The concept of fresh food at takeaway is similar to the concept offered by chains around the world.
In the first phase, Super-Pharm is opening six branches of DAILY'S. The first has already opened at the stock exchange complex in Ramat Gan and the others will open at Alon Towers in Tel Aviv, Azrieli Sharona in Tel Aviv, Herzliya Pituach, Jerusalem and the Lod train station, with the goal of opening dozens of branches later. In some of the branches, this is an upgrade of an existing branch, while in the stock exchange in Ramat Gan, this is a new store. The emphasis is on locations where there are office areas or active traffic of people.
The Daily's includes sandwiches, salads, pastries, tapas, pastas and soups, most of which were prepared that day.
The production date will appear on the product and if it is not sold, will be off the shelf at the end of the day and will be donated for the most part.
Super Pharm says that the demand for "Grab and Go" food, packaged food, ready to eat, has been growing in recent years and it reached its peak with the outbreak of the corona virus around the world.
In Europe and the US you can find a wide range of chains offering ready-made food "on the go" such as Pert A Manager, Marks & Spencer, Rave in Germany, Monoprey in France and also drugstore giants such as CVS and boots have significantly developed the food sector and sell fresh food in branches The network.
In Israel, there is a growing trend of dedicated delicacies such as delicacies, and during the Corona period, restaurants and cafes also established delicacies with prepared food that can be eaten anywhere.
The price of coffee, by the way, is between NIS 7-12, while inverted coffee costs NIS 10.
The price of sandwiches is NIS 22-32, pastries NIS 10-12, salads NIS 35, cooked dishes NIS 39-45, with the most expensive dish being a salmon dish on a bed of steamed vegetables, a glass of fruit or vegetables for NIS 20 and more. You can also find on the spot: ready-made soups, fruits and vegetables, chocolates made by Ikea chocolate, pastas for heating and more. Most of the products have been developed especially for Daily's by local producers such as hot bread, biscotti, Ikea chocolate and more. The menu at Daily's was built together with the chain's culinary consultant, Amos Apel and Shai Meriva and Celia.
Nitzan Lavie, CEO of Super Pharm said today:
“We have been working on this move for over two years. We travel around the world quite a bit and we do not understand in the State of Israel a category of Grub & Go. There are lots of more and less successful attempts. This is a response to the need of the customers especially in the post-Corona era and also pre-Corona. This is a solution for people who are in a hurry and do not cook, certainly when they are busy at home or at work. We did not just open the first branch in an office area on the stock exchange in Ramat Gan. People not only want to eat fast food but also hot and fresh. Today there is no single type of food. There are meat and fish reducers, so we cater to vegetarians and vegans and all needs. "
"It's an experience," Lavi continues.
"We opened quietly on Sunday afternoon and the experience for the people is wow. The coffee is delicious for them as well as the sandwiches, soups and tapas. The highest direction there is. There is development in the world in this area but we bring something different. We will combine the quality of the fresh. Shekels. "
"It is clear to us that it will be beyond the categories online. Super Pharm is looking forward. It is looking for another reason to visit the branch. In the end, people want coffee and it is not ordered online and as a hot sandwich. The Ramat Gan branch for example will have chairs and small tables outside after we get approval, but we do not "Competitors in cafes. We aim for fresh food with the best ingredients available but with more accessible pricing. The very fact that most products will be fresh and at the end of the day off the shelf is a statement. It is something that does not exist by definition anywhere else."
