Demimören Medya, the largest communication conglomerate in Turkey and one of the main in Europe, has just launched Dramax, a digital platform with more than 5,000 hours of Turkish series and soap operas, accessible from all over the world and with the possibility of watching fictions dubbed into Spanish, as announced by the company at the end of last week in a virtual presentation.
Netflix rescues in Spain the series that it could not do in Turkey because it had a gay character
Shooting of a Turkish soap opera
Turkish series such as
Love is in the air
, among others, triumph around the world, with special incidence in Latin America and Spain, where they are broadcast both on the thematic channels of Atresmedia and Mediaset as in the prime time slot of its main channels, Antena 3 and Telecinco. In Spain, in addition, the pull of this type of productions has motivated them to be adapted locally, such as
in Atresmedia or If
I would have known it
The platform also offers its content dubbed in Arabic, another of its major markets, and hopes to have its content also in English, Russian and Urdu shortly. “Turkish fictions have been sold abroad for a long time and we have achieved remarkable success in this field. Thanks to the quality of the series produced in our country and the histories of these lands, we have become the largest exporter of series in the world, behind the United States, "said one of the chain's executives at the presentation, Murat Saygi. According to Demimören Medya, Turkish series have reached 550 million viewers in hundreds of countries.
“It will be the most effective platform to promote the culture of Turkey all over the world. Our series can be seen anywhere and when people want, "said the manager. Dramax, which allows the viewer to search and filter content on its platform according to mood, with categories such as
Feel the love, Cheer up, Seize the moment
Go full speed,
works with subscription (5 euros per month or 50 per year to see on one screen; 9 euros per month or 90 per year, up to four screens)
The platform will be nourished in part by the contents of Kanal D (one of the main Turkish channels, where titles such as
have been produced
from the same group, but it does not intend to close.
"Despite the competition, we invited all networks, series and film producers and content owners in Turkey to participate in this export platform," said Saygi.
The contents are accessible through its website and with applications for iOS and Android for mobiles and tablets.
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