04/21/2021 6:00 AM
Clarín.com
home
Brand Studio
Updated 04/21/2021 6:00 AM
Brand Studio for Wing
Caring for the environment is an issue that should
concern us all
.
In our daily activities we can take actions that make a difference to move towards a more sustainable future.
The
laundry
, for example, is a time when
we use
natural resources such as water
, and at the same time produce waste.
So the way we do it can have a huge impact on nature.
In search of eco-friendly solutions,
Ala launched its new liquid soap to dilute
.
It is an environmentally friendly product, which has at its core the Unilever motto:
“reduce, recycle and reuse”.
Recycled and recyclable packaging
It comes in a 500 ml presentation but
yields 3 liters
when diluted in water.
Being contained in a smaller container,
much less plastic
is used
for its preparation, which reduces the use of this material.
The ocean is the
final destination of many plastics,
and, according to
Greenpeace
, these are receptors of up to 12 million tons of garbage.
To stop this level of pollution, it is essential to
reduce
the use of plastic as much as possible and to bet on recycling.
That is another key aspect of the Liquid Wing bottle to dilute: it is made with
recycled plastic
, and, in turn, it is
100% recyclable
.
This is extremely important to help make a more sustainable future possible.
An eco friendly formula
The
biodegradable active
formula
is another factor that makes Ala to dilute more environmentally friendly.
This implies that it has elements that make the product decompose quickly in a natural way.
That is why, being consumed by nature and the microorganisms it contains, it takes a short time to disappear and
water contamination and accumulation in rivers or landfills
is
avoided
.
These types of products respect ecosystems much more and do not affect biodiversity.
Finally, being a small size, it makes the product take up
less space
.
This reduces the amount of fuel used for transfers six times and produces an improvement for the environment.
Simple, at home
Cooperating with sustainability is very simple.
To prepare the soap, you just have to fill a
bottle with 2.5 liters of water
and add liquid Ala to dilute.
Then it should be
shaken gently
and that's it.
The product remains with the same consistency as regular soap and must be dosed in the same proportion.
The only thing that varies is that it must be prepared before.
Ala Liquid to dilute also has the qualities of all Ala products, specialists in removing difficult stains, achieving a perfect wash with good cleaning results.
To complete the experience, it leaves an exquisite fragrance that lasts for a long time on the garments.
In addition to the benefits for the care of the planet, this product has another advantage: it
is up to 20% cheaper compared to regular soap
.
The commitment to a greener world is part of
the Unilever Sustainable Living Plan
.
The company set a goal of
halving the
environmental
impact
of all products.
For that, all aspects were examined and measures were taken to
reduce energy use and carbon emissions
in all areas.
That's why more concentrated products were targeted, which use less packaging and therefore less plastic.
For more information go to www.ala.com.ar/jabon-liquido-para-diluir.html