Apple presents its new products and updates 1:11
(CNN in Spanish) -
Apple held its virtual spring event under the slogan "Spring loaded", where it presented, among other things, the rumored and highly anticipated AirTag, the iPhone 12 in purple and new and colorful iMac - powered by Apple's M1 chip - among other updates to existing products and services of the brand.
Tim Cook, Apple CEO, kicked off the event from the company's campus in Cupertino, California.
He began by highlighting the company's commitment to the environment.
In anticipation of Earth Day, Apple announced the development of a sustainable forest restoration fund, the Restore Fund.
He also spoke about the goal of becoming a 100% carbon neutral company by 2030, including its production line and its products.
Apple bets on the fight against climate change 1:10
Here we tell you everything that Apple presented this Tuesday:
Apple Card Family arrives
The tech giant's first announcement was the introduction of the "Apple Card Family."
It is a financial service that will allow people to share an Apple Card account and create shared credit history.
According to Tim Cook, this solution "will help build financial equity."
Now anyone over the age of 13 can use the family Apple Card account, have access to the same rights on the account and create a credit history.
It can also be shared with children, as it offers credit limits and parental controls to help teach safe financial habits.
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Apple Card is Apple's credit card issued by Goldman Sachs, available only to iPhone users.
It will be available in May in the United States.
New podcast subscriptions
Apple announced a new paid subscription service, called "Apple Podcast Subscriptions."
It is a space where users will have access to new series and exclusive content, and to content without advertising.
In May, Apple will also introduce Channels to its podcast service, which will be groups with curated content that users will be able to explore more easily.
Apple Podcast Subscriptions will be available in 170 regions and countries starting in May.
Podcast creators will set their own prices, which may vary.
Apple has Family Sharing, so up to six family members can share a podcast subscription.
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Apple introduced "Apple Card Family" so that spouses and families can share their Apple Card credit accounts, an initiative that allows all members to have the same rights in the account and to create shared credit history.
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Apple introduced Apple Podcasts Subscriptions, a new way for users to discover additional and personalized content, channels, and early access to original series.
This subscription method will be available in May in more than 170 countries.
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The company finally introduced the AirTag, a token-like Bluetooth locator that plugs in and helps find items like keys, wallets, laptops, or even the car.
AirTags can be purchased in a pack of one ($ 29) or four devices ($ 99) starting April 30.
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Apple introduced a new purple color to its latest phone, the iPhone 12 and iPhone 12 mini.
The phone in purple will be available for pre-sale starting April 23 and for general sale starting April 30.
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The next generation Apple TV 4K that integrates the company's A12 Bionic chip.
Apple also introduced the new Siri Remote, made from 100% recycled aluminum, featuring touch-sensitive navigation controls, as well as a dedicated Siri button on the side.
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Apple introduced the new colorful iMac line, a series of desktop computers that integrate the M1 chip, the Touch ID button, a 24-inch 4.5K screen with 11.3 million pixels.
The new iMac starts at $ 1,299 for four colors, and $ 1,499 for the other three colors with additional features.
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Apple also announced the integration of the M1 chip into its most powerful tablet, the iPad Pro. According to the technology company, this is a "huge leap in performance."
The new iPad Pro camera offers greater depth and better video quality.
The iPad Pro starts at $ 799 and will be available for pre-order starting April 30.
New iPhone 12 in purple
The iPhone 12, both the standard version and the mini model, welcome a new color, purple.
Apple's latest phone features 5G technology, the A14 Bionic chip, an edge-to-edge LED display with Ceramic Shield, which promises to be "four times more resistant to drops."
The iPhone 12 in purple will be available to reserve from this Friday and will go on sale on April 30.
5 alternatives to the iPhone 12 1:19
Finally the AirTag arrives
Apple's AirTag is one of the company's new releases.
Although it has been rumored for quite some time about this novelty, just today Apple officially presented it.
The AirTag is a Bluetooth locator, shaped like a small round tab, that connects to Apple's Find My app and helps you find objects such as keys, wallets, laptops or even the car.
According to Apple, the AirTag "is designed to track things, not people," so it keeps user location data anonymous with end-to-end encryption.
The Apple Bluetooth Finder is made of stainless steel and resistant to water and dust.
It can be personalized with emojis or words.
The AirTag pre-sale begins on April 20 and will be available from the 30th of the same month.
The price for a single unit is $ 29 or you can buy four for $ 99.
Apple TV 4K and Siri control
Apple introduced the next generation of Apple TV 4K that integrates the A12 Bionic chip - also present in the iPhone - and that displays HDR images with high frame rates.
The company indicated that users will be able to use the iPhone's camera sensor to calibrate the TV image.
The Cupertino giant also introduced a new Siri controller, made from 100% recycled aluminum.
This integrates tactile navigation controls and a button dedicated to Siri on the side.
The new Apple TV 4K will be available for pre-order starting April 30 at a starting price of $ 179. The new Siri remote will be sold separately for $ 59.
New colored iMac
Apple introduced the new and colorful line of iMac, which incorporates the new M1 chip.
The new iMac series - available in seven colors - offers great performance in a design just 11.5 millimeters thick.
According to Apple, the compact design "reduces the volume of the iMac by 50%."
The new iMac has a 24-inch 4.5K Retina display with 11.3 million pixels and integrates for the first time the Touch ID button, which facilitates the user access to the computer, allows you to make purchases through Apple Pay, as well as changing users quickly.
The new iMac will be available during the second half of May and has a starting price of US $ 1,299 for four colors and US $ 1,499 for the other three colors with additional functions.
The M1 chip comes to the iPad Pro
Apple announced that its most powerful tablet, the iPad Pro, will now incorporate the M1 chip, which the technology company says is "a huge leap in performance."
IPad Pro features a 12.9-inch Liquid Retina display, Thunderbolt support, and a new front-facing camera that offers greater depth and access to the "Center Stage" function.
This keeps users in the frame when making video calls and adjusts automatically based on the number of people in the frame.
The new iPad Pro will be available for pre-order starting April 30 at a starting price of $ 799.
CNN's Rishi Iyengar and Clare Duffy contributed to this report.
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