Diego jemio
04/23/2021 12:52
Clarín.com
Shows
TV
Updated 04/23/2021 1:03 PM
"This is much bigger and more than I ever dreamed of."
Those were the first words of Jorge Rial when starting
TV Nostra
on April 5.
The expectations were tremendous for several reasons.
The driver returned to the screen after driving Intruders for 21 years and started “with a knockout pineapple”, as he himself put it.
One of the promotional graphics
announced: "The TV trembles."
The first program (Monday to Friday, at 8:30 p.m., for America) had a note highly sought after by his colleagues:
Matías Morla, Diego Maradona's lawyer, attorney-in-fact, and partner
. A man standing in the center of the storm, after a dispute with the Diez family after his death. That day, they were all good for Jorge Rial.
It was the most watched shipment in America, with 4.7 rating points
, not inconsiderable for an air television with increasingly low power.
However,
from that moment on, everything went downhill
.
Two days later, the rating had fallen almost three points compared to the debut.
The program, in which Rial is accompanied by
Ángela Lerena, Marina Calabró and Diego Ramos
, cannot raise its head and is a
failure in terms of audience
.
Jorge Rial tends to swerve when his programs don't work.
TV Nostra was no exception.
Capture TV.
America's audience
Furthermore,
TV Nostra
is not among the three most watched programs on its channel (the podium is occupied by
Los Mammones
,
Fantino in the afternoon
and, ironies of fate, Intruders).
In the last shipment, on Thursday, he made just one rating point
.
Jorge Rial and TV Nostra
In the direct duel, he almost always lost with
Bendita TV
, a well-known formula that has been going on for fifteen seasons.
On several occasions, Beto Casella's archival program doubles his audience figures for a long time.
Of course, both are far from the Telefe and El Trece programs, which compete for the first audience positions in prime time.
"What is
TV Nostra
?
It is long to tell.
It is a dream that we made come true.
We have not started yet and we are already a trend on Twitter since eight in the morning, ”said Rial before the interview with Morla.
Beto Casella, with Bendita Tv, usually doubles the rating of TV Nostra, the Jorge Rial cycle.
The truth is that, after the surprise of the debut and the words of Maradona's lawyer,
the journalist did not find the way back
.
The topics were varied.
He tried with some interviewees and issues of political juncture, such as Sergio Berni, Fernán Quirós, Diego Santilli and Claudio Bellocopit, president of Swiss Medical, with a strong media presence.
He also had media opinion, such as El Dipy, and a certain drama by
Luis Miguel
.
And even humorous vignettes, with Fabio Alberti.
Jorge Rial and TV Nostra
Laugh at yourself
Old wolf of this television sea,
Rial knows that things are not going as expected
. Earlier this week, he accused the blow on his Twitter account, which has almost three and a half million followers. And he put: “In networks,
TV Nostra
breaks it. Second week of being the program with the most mentions on América TV and second on Argentine television
. We are the moral champions on Twitter
”.
He accompanied the message with an emoticon of laughter.
Why doesn't the program work?
Rial himself must ask him and it is not easy to find the reasons because no one has them.
It did turn out to be a swerve in his career, in which
every time he tried to get out of
Intruders it
did not go well
, except with programs with a proven format, such as
Pulsations
and
Big Brother
.
Argentonic
(A24) was another attempt to turn to political journalism, which did not come to fruition in 2017.
In networks, @TVnostraOK breaks it.
Second week of being the program with the most @AmericaTV mentions and second on Argentine television.
We are the moral champions of Tuiter !!!! 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 pic.twitter.com/Gg9hrX7on5
- JORGE RIAL (@rialjorge) April 19, 2021
With a hybrid format between the
late night show
and that of panelists,
it fails to focus with the political interviews or with the rest of the chosen topics
.
Sometimes, the Rial of entertainment is mixed with this profile of a current journalist.
"Today the Rosada is a cabarulo," he said at some point and recalled Diego Latorre's comment about Boca's wardrobe.
"Political leaders do everything like the ass," he
opined in another post.
He also appeals to the resource of intrigue and the audios that come to him.
"My phone is exploding," he announces.
Volleyballs
Perhaps due to the lack of results,
in some shipments he swerved and abandoned politics
and interviews with officials.
And he insisted on the issue Maradona, his series and the court case about the death of the former captain of the national team;
It also gave rise to other minor issues, such as the war between Oscar Mediavilla and Karina "La Princesita".
In football terms, that is changing the team several times in a few dates.
this Thursday, April 22, in the first half hour,
Telenoche
and
Telefe Noticias
led the rating.
Bendita
reached 4.5 while Rial's program barely got to the point.
TV Nostra
is losing the games.
And
this demanding television gives fewer and fewer opportunities.
WD
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