The Oscars 2021 record the worst audience in its history with a 58% drop in viewers

The audience data for the broadcast of the Oscars in the US, in which

was crowned

, have met expectations: the lowest in its history, in line with all the ceremonies broadcast so far in times of pandemic.

Adapted to the limitations of the covid, with few guests (many of them connected from other parts of the planet), in a smaller space than usual, with safety distances, a different structure (there were many complaints on social networks about excess Parliament and the resistance to showing scenes from the candidate films), the gala, which for the third time in a row did not have a driver and lasted three hours, gathered 9.85 million spectators in the US, 58.3% less than a year ago.

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The 2020 gala was so far the gala with the worst audience in history, with 23.6 million viewers in the US The fall of this gala compared to then is 13.75 million, according to data from the Nielsen consultancy. On Tuesday, the ABC network (owned by Disney) will add the broadcast data through the digital platform Hulu (also from Disney), its website and its YouTube channel. US television analysts do not expect that update to improve the data much, and the worst mark in the history of the awards will remain. Despite the expected poor results, the ABC chain managed to sell all the advertising space to companies such as General Motors, Rolex or Verizon at a rate of about two million dollars for each 30-second advertisement, according to specialized US media,a price slightly lower than that of the 2020 gala, which took place in February, before the global lockdowns due to the health crisis.

In the main cultural awards granted in recent months, all broadcasts have suffered great audience losses.

Thus, the Grammy music awards ceremony was seen by 10 million fewer people;

the Golden Globes, for 11 million less and the Emmy, for 600,000 less.

In the last 45 years, the ceremony most followed by television was that of 1998 (57 million viewers), the year in which films such as

,

or

triumphed

.

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