It was in the legislative elections of 1986. Today's “boomers” were conquerors and the defeat of the left, after five years of Mitterrandism, was looming.
The PS then dared this shock campaign:
"Help, the right is coming back!"
.
Simple process: re-mobilize voters by stirring up the fear of the adversary.
Half a century later, EELV takes up the recipe for the regional ones.
The finality is understandable, the modality is not.
Contrary to the belated and not very credible justifications of Julien Bayou - he would not have validated the campaign, but that had not prevented him from tweeting it himself -, the EELV posters are neither an
“error”
nor a
"Clumsiness"
, but a mistake.
To read also:
Can we speak of "visual" as Julien Bayou did?
The PS campaign of the 1980s assumed the second degree.
The visuals were explicitly cartoonish, the self-deprecating part explicit.
No humor in the EELV posters.
Just amalgamation, stigma, bigotry.
Bayou apologized for the slogan targeting "boomers" as they are called
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