With the exit from the Corona crisis and the increase in the number of flights abroad, it was decided to reopen the large James Richardson store • What specials are waiting for you on the way to vacation?
The duty free at Ben Gurion Airport
Photo:
Yossi Zeliger
Good news for overseas flights:
The popular "James Richardson" duty-free shop will open next month, on May 11 at 3 p.m.
Adi Mizrahi Sharkon, VP of James Richardson, told Israel Today: "We are opening the Duty Free after a period of more than a year in which the large James Richardson store was closed. During all this time we kept track of the number of passengers, and when the Airports Authority published the latest data on the expected number of passengers starting in another week or two, we decided to open the big store. Until now for a year and two months the big store was closed, and we were open intermittently with the end stores only. Now the big duty-free shop is opening its doors again. "
Asked what the duty free will look like after the opening, Sharkon said: "In Corona we were in the final stages of renovating a certain part of the store. The store is ready and renewed with new brands entering gradually because the whole market was on hold. "Alcohol and also in the field of cosmetics, make-up, grooming and perfume. It will take us a bit of time but we put everything in as quickly as possible. The Israeli audience really missed Duty Free and we also really missed it."
She added: "We are working to bring back the duty free experience. In terms of experience nothing has changed. Anyone who missed Duty Free, everything comes back. In terms of the amount of customers that will be allowed in, we still do not know how much we can put in because it depends on changing regulations, "This is the purple character. The quantity is derived from the number of passengers. In addition, it is a very large store of 4,000 square meters."
When asked which promotions will be offered, she replied: "All the well-known and beloved promotions are back. For example, we offer a sale of 3 products for $ 99 in a variety of perfume and alcohol products and can be combined. In addition, we offer a second product on offer We offer a second product or more at a 50% discount, etc. We have a new sale on perfume cosmetics from our best sellers of two perfumes for $ 100. We are working on a category that is adapted to the travel world of accessories and scaled-down products, and in general we have a lot of new brands in all categories. "
Sharkon mentions the pre-order service offered by Duty Free. According to her, "Any customer can enter the site and order products in advance up to 4 hours before the flight. When he arrives at Duty Free he can decide if he wants to take the products abroad or leave in the country. He arrives at the checkouts without a queue and as mentioned can pick up the products on landing. Israelis, probably in Corona that made the digital world evolve, use it. They love it because it frees them up more time duty free, smelling new perfumes and seeing new products. Our customer club is also active with new benefits. "
