The information, which fell on Monday April 26, stirred the world of sneaker connoisseurs: the prototype of the Nike Yeezy 1, worn by Kanye West at the Grammy Awards in 2008, broke all sales records by reaching $ 1.8 million (nearly triple the previous record, held by a pair worn by Michael Jordan) in a sale led by Sotheby's. Behind this thunderous transaction hides a man, Gerome Sapp. At 40, this former American footballer who played in the NFL decided to retrain in the world of sneakers, launching RARES. The idea? Acquire high-value models and offer the public to buy shares in them, as can be done with companies on the stock exchange. In
Figaro,
he details the details of his purchase and outlines the future of his business ...
Read also: How to differentiate an authentic sneaker from a counterfeit?
LE FIGARO.- When did you learn of this Sotheby's sale and decide to invest in this 2008 shoe?
Gerome SAPP.-
I learned of the existence
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