Damascus-Sana
A person’s pursuit of success is crowned with his desire to be a role model for others, to achieve by passing the journey of work and life a success story that constitutes an inspiration to many in this world.
The book "Start with Why" shows how great leaders motivate everyone to work minute details that help a person transform to be an inspiration to others based on his presentation of success experiences and realistic personalities who have clear pillars of what leadership and inspiration require and have had the greatest impact such as Steve Jobs, Richard Branson and Martin Luther King.
The book, written by British researcher Simon Sinek and translated by Alaa Al-Attar, enables the reader to discover the secrets of the inspiring personality and explain them precisely based on his basic idea, which is why some people are more successful, innovative and influential than
Others.
Sync begins his book with a basic question of why some people and organizations are more innovative and influential than others, why some gain more loyalty from employees, and why there are very few of these who are able to replicate their success many times.
Senk answers his question by noting that the leaders who have had the greatest influence in the world all think, act, and communicate in the same way that he calls the strong idea the golden circle, and according to him it provides a framework on which to build and lead institutions and inspire people.
The book, issued by the Syrian General Authority for the Book, talks about the natural method, which is the way of thinking, acting and communicating, which would give leaders the ability to inspire those around them, although these “natural leaders” may have come into the world with an ability to inspire that is not exclusive to them, but rather we can all. Learn this technique with a little discipline.
"A leader or an organization can inspire others inside and outside the organization, to help improve their ideas and visions, because everyone can learn to lead," Senk says in the book.
The purpose of the book, which came in 326 pages of large chunks, is to focus on what works and avoid researching what cannot be repaired. And "How to gather around you believers in your cause" and "Success is the greatest challenge" and "Find out why."
It is noteworthy that Simon Sinek is a writer and motivational lecturer who holds a BA in Cultural Anthropology and has authored a number of books that are among the best-selling books in the field of management and leadership.
As for Alaa Al-Attar, he is a translator journalist for the studies page of Al-Baath Newspaper. He worked at the National Center for Research and Opinion Poll and translated several papers in politics, philosophy and sociology, and has many translated works.
