The video game market represents more than $ 300 billion in revenue worldwide and sees its growth boosted by the impact of the pandemic and the rise of mobile games, according to a study published Thursday by the consulting firm Accenture.
The video game industry now weighs more than those of music and cinema combined, underlines this study, which was carried out with 4,000 players in four of the world's largest markets (China, Japan, United Kingdom, United States) .
"
The emergence of new gaming platforms and changing demographics mean that video game companies are less and less product-centric and more experience-centric
," says Seth Schuler, Head of software and platforms industry at Accenture. “
The industry must strike a balance between the needs of its new followers, who care deeply about their online interactions, and the expectations of their most loyal players who remain the most lucrative customers
,” he adds.
The video game market has 2.7 billion players worldwide and has grown by 500 million users over the past three years.
It is expected to continue to swell, gaining 400 million players by the end of 2023.
Of the new arrivals, 60% are women
Of the newcomers, 60% are women, 30% are under 25, and a third of them identify as non-white.
These “
gamers
” particularly appreciate the possibilities offered by mobile games.
Long-time players, on the other hand, are predominantly white males over the age of 25.
Many survey participants pointed out that video games helped them meet people with similar interests, a trend that has intensified with the pandemic. A majority of those polled also indicated that they gamble to stay in touch with their friends, make new ones or find a community that suits them.
