"Hong Kong 01" 5th Anniversary | Executive Editor-in-Chief Qi Benye: Looking at reforms and creating a way out for transformation

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Written by: Hong Kong 01

2021-04-30 12:00

Last update date: 2021-04-30 12:00

"Hong Kong 01" has been established five years ago and has been committed to becoming an "advocacy media". It has brought huge amounts of news and information to Hong Kong people every day.

Qi Benye, the executive editor-in-chief who has been engaged in journalism for more than 20 years, participated in the creation of "Hong Kong 01" and boldly experimented with media transformation in the past five years. He bluntly said that these five years are the first half of the transformation. When it comes to "fast, accurate, multiple, exclusive", he is bolder to look directly at reforms, and he does not hesitate to advocate policies. He hopes that in the future, he will transform from "successful viewing" to "successful revenue", opening a way for media transformation, and continuously strengthening content for Hong Kong People bring more in-depth and complete reports.

"Hong Kong 01" executive editor Qi Benye pointed out that "Hong Kong 01" news is "fast, accurate, multi-faceted, exclusive," and he is bolder to look directly at reforms, and he does not hesitate to advocate policies.

(Photo by Zeng Ziyang)

After working in journalism for more than 20 years, Qi Benye left the newspaper for many years five years ago and participated in the founding of "Hong Kong 01" as an experiment in media transformation. "I have worked in newspapers for more than 20 years, and the old media has declined, but how to transform to adapt to Hong Kong? New media, everyone didn't know, and tried with this mentality at the time."

Five years ago, "Hong Kong 01" was founded with the goal of "advocacy media", which caused a lot of discussion in the Hong Kong press. "At the time, some people thought this statement was very strange. The word "reform" is rarely used, but Hong Kong society has encountered it. There are many structural issues. "Hong Kong 01" is not satisfied with just being an admonisher and censor. We bluntly advocated."

Five years later, more and more "reforms" are being talked about in society. Qi Benye bluntly said that in the past, "Hong Kong 01" advocated reforms in land, housing, and the civil service system. Today, it has aroused social discussion, proving the effectiveness of "initiatives". .

In just five years, "Hong Kong 01" has become the most visited media in Hong Kong*.

Qi Benye shared one of its successes. From the very beginning, "Hong Kong 01" focused on the penetration of social media, opening different types of Facebook pages and keyword searches to adapt the manuscripts to "SEO" (Search Engine Optimization, search engine). Optimization), and focus on the promotion of the application "Hong Kong 01" App.

"We closely follow the actual needs of Hong Kong, and do a good job in social media, search engines and App delivery. This is the key to transforming traditional media into new media." Qi Benye said.

"Hong Kong 01" executive editor Qi Benye said that he hopes to create a way for the media transformation in the future, and continue to strengthen the content, to bring more in-depth and complete reports to the people of Hong Kong.

(Photo by Zeng Ziyang)

"Our news is "fast, accurate, diverse, and exclusive" to build a loyal reader group and user group." The delivery method is one of the elements of the success of "Hong Kong 01". Qi Benye believes that as a media, the most important thing is to watch Content, "Every reporter wants an exclusive report, just like players are unwilling to do assists, but also want a beautiful twist, the pursuit of unique content, the pleasure is much higher than the general information content."

After five years, Qi Benye believes that the "first half" of "Hong Kong 01" is quite successful and has solved the problem of "rating". The next step is to explore revenue, open a way for media transformation, and continue to strengthen the content for Hong Kong people. Bring more in-depth and complete reports.

*Source: Comscore MMX Multi-Platform, News/Information-Comprehensive news category, total number of viewers (desktop computers 6+ and mobile devices 15+), 4.96 million non-repeat visitors, data for November 2020, Hong Kong

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