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Written by: Hong Kong 01
2021-05-04 12:00
Last update date: 2021-05-04 12:08
In recent years, MTR has introduced digital technology in passenger experience, maintenance and engineering, and strives to innovate. MTR Commercial Director Yang Meizhen said that MTR has cooperated with "Hong Kong 01" many times since 2019, and the cooperation can achieve the expected results. , I hope "Hong Kong 01" can continue to provide media and customers with an effective platform for publicity and continuous progress.
"Hong Kong 01" 5th Anniversary Special
MTR Commercial Director Yang Meizhen said that MTR has cooperated with "Hong Kong 01" many times since 2019, and the cooperation can achieve the expected results.
(Photo by Zeng Ziyang)
MTR has been committed to digitalizing its business in recent years. MTR Commercial Director Yang Meizhen said that MTR has introduced digital technology in passenger experience, maintenance and engineering.
In terms of passenger experience, MTR launched a new application MTR Mobile last year, allowing passengers to process station services such as renewing student Octopus online, reducing the time to arrive at the station in person.
In addition, the app also adds more useful information, including a itinerary guide that provides multiple point-to-point journey options, allowing passengers to have more choices when riding. "We provide real-time information. If an accident occurs, we will immediately notify passengers and remind them to change Other ride routes"; the app also provides information near the station, such as hiking spots and surrounding cultural experiences, so that passengers can receive more diversified information.
Through MTR Mobile and the point reward program "MTR Points", citizens can earn points when taking MTR, shopping at MTR stations or MTR shopping malls, and redeem free rides or cash coupons.
Yang hopes that the relationship between the MTR and its passengers will become closer, so that the public can have more fun when using MTR services.
Online advertising has become a major trend in recent years, and Yang Meizhen agrees that online advertising can be targeted to customer groups more accurately.
She specifically mentioned that MTR has cooperated with "Hong Kong 01" since 2019 to exchange points so that their customer groups can access each other’s advertising information at the same time. She believes that the project can effectively target young and new customer groups. Achieve the expected cooperation expectations.
Yang Meizhen believes that "Hong Kong 01" has been striving for changes in the past five years and has successfully developed print and online media. In addition to providing quality content, there are also new technologies behind it, so that the content selection can be targeted at the corresponding readers. She hopes "Hong Kong 01" Can continue to provide an effective promotion platform for the media and customers, and continue to improve in the future.
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