“
I dream of the day when I have to remind people that Philip Morris International was selling cigarettes.
The Pole Jacek Olczak, head of operations of Philip Morris International (PMI) for three years, takes the reins of the world's number one tobacco on Thursday.
He is convinced that “
the natural, long-term evolution of PMI will be that of a wellness and lifestyle company
”.
To discover
OUR SIMULATOR - Are you getting paid well?
To read also:
Philip Morris: "In some countries, we can stop the cigarette market in ten or fifteen years"
After 25 years in the company, André Calantzopoulos' successor is already preparing for this new stage.
He believes that the expertise acquired by PMI in life sciences and inhalation technologies, combined with its ability to change consumer behavior, can take it “
beyond nicotine
”.
It plans to derive $ 1 billion in revenue from nicotine-free products by 2025. PMI is eyeing the field of plants and products to aid sleep, concentration ... It is also interested in medical applications of technologies. inhalation that he developed.
Finally, it excludes
This article is for subscribers only.
You have 85% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
I ENJOY IT
Already subscribed?
Log in
