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One hundred years of the world's best-selling perfume

2021-05-06T01:06:04.644Z

Chanel Nº5 celebrates its centenary as the best-selling fragrance in history and the only one exhibited in an art museum



American soldiers bought it in Paris to take to their women after World War II.

Years later,

Marilyn Monroe

confessed to wearing it as the only pajamas and thus its smell was forever linked to the actress's sensuality.

Chanel's No. 5

formula

is the best kept secret of the Chanel empire, which celebrates this Wednesday 100 years of a historic success that revolutionized the world of fashion and perfumery.

In 1921, French designer Coco Chanel commissioned her perfumer to create a new feminine fragrance.

A perfume that smelled "like a woman, not like a rose", "something very special, that does not stain, that smells very good".

The triumph of this composition, which is only known to hide roses, jasmine and ylang-ylang, still stands and has become the best-selling fragrance in history.

It is also the first perfume exhibited in an art museum, the

MOMA in New York

.

It has been part of the permanent collection since 1959.

Source: elparis

All news articles on 2021-05-06

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