Written by: Liang Huanmin
Last update date: 2021-05-07 13:24
As the epidemic slowed down a bit, large-scale entertainment activities in Hong Kong were gradually restarted, and international large-scale art events such as "ArtBasel" (Art Basel), which had been away for a year, were once again exhibited in Hong Kong.
Under the epidemic situation, the organizer still has to control the number of visitors. Except for the physical exhibition, part of the content will be held online.
With this project, the HKTB launched the "Art and Culture-Hong Kong" event, supporting these international events with online art appreciation, walking themed routes and sensory feasts, and maintaining Hong Kong before tourists from all over visit Hong Kong. International exposure and highlighting Hong Kong's status as an "Asian Art Hub".
One of the projects is a feast for the senses. Some restaurants use seven Wong Kar-wai movies such as "In the Mood for Love" and "Chongqing Forest" to select the special dishes among them and launch preferential set menus.
As the epidemic slowed down slightly, large-scale entertainment activities in Hong Kong were gradually restarted. International large-scale art events, such as "ArtBasel" (Art Basel), returned to Hong Kong after a year's absence, (Photo by the Tourism Board)
In May of each year, many international art events choose to be held in Hong Kong. However, the epidemic was severe last year and most of them have been cancelled. Among them, Art Basel, which was closed last year, finally reopened this year and is scheduled to be held from May 19 to 23. Held "Art Basel Live: Hong Kong".
It will combine online and offline activities such as physical exhibitions and online virtual tours to lead audiences from all over the world to appreciate art exhibitions and participate in workshops.
This year’s Art Basel has specially added online elements. For the first time, it will launch Hong Kong online showrooms and live broadcasts. “Satellite booths” will be set up. Art Basel will commission local experts to showcase overseas art galleries that have not been able to send personnel to Hong Kong. Works of art, and introduce the works to the audience.
The HKTB also took advantage of the launch of the "Art and Culture-Just in Hong Kong" program this month. In terms of online art appreciation, Wang Yuanzhi and Peng Xiuhui starred in micro-films to embark on an art journey.
(Photo of the Tourism Board)
The HKTB also took advantage of this month’s launch of the "Art and Culture-Just in Hong Kong" program. In terms of online art appreciation, Wang Yuanzhi and Peng Xiuhui starred in a micro-film to embark on an art journey, bringing citizens and tourists from all over the world to experience the cultural atmosphere of Hong Kong. Places, including 10 scenic spots such as Nanfeng Yarn Factory and West Kowloon Cultural District.
At the same time, 6 themed art tour routes were introduced, including more than 50 art hotspots in 12 districts in Hong Kong, allowing the public to revisit film and MV shooting locations following the footsteps of international and local superstars.
In addition, in the sensory feast session, the restaurant incorporates different artistic and cultural elements, launching themed set menus, and movie-themed food discounts. The Guojin Xuan at The Mira features 7 Wong Kar-wai films including "In the Mood for Love" and "Chongqing Forest". Set menu; COBO House uses the artwork "UNTITLED" created by American artist FRED EVERSLEY as inspiration to create a new dessert in the "bitter and sweet" menu.
There are a total of more than 200 food and beverage discounts, ranging from half price to 20% off.
In addition, the Tourism Board stated that the second round of the popular "Travel in Hong Kong" event will be launched as soon as possible, and details will be announced at a later date.
In December last year, the first round of "Reward You Tour", which was suspended due to the epidemic, of about 100 tour groups will also resume in May.
In conjunction with the ongoing promotion of the upcoming M+ Museum and the Hong Kong Palace Museum, the "Dacheng Community" promotion will be located in West Kowloon this year.
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