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mm podcast: Linkedin - on the slime trail to success

2021-05-08T16:11:23.814Z

At Microsoft's professional network, Linkedin, every little movement is celebrated like a landing on Mars. How does this unrestrained pat on the back change our ability to discuss things - and what else does the US software company have in store for its daughter?



Bill Gates

(65) founded Microsoft and made it the world's ruling software powerhouse.

When he retired from day-to-day business in 2008, however, he underestimated a phenomenon that was spreading rapidly even then: digital, social networks.

Gates' successor

Satya Nadella

(53) finally managed to reverse the thrust in 2016: he bought the professional network Linkedin for $ 26 billion.

Since then, the career network's turnover has quadrupled to a good eight billion dollars per year, the number of registered users worldwide has risen to more than 740 million, in German-speaking countries it is 16 million, with faster growth than local rival Xing, which comes to around 19 million.

No question about it: Linkedin has advanced to become the most important digital platform for the economy.

What is Microsoft going to do with it?

How does the business model differ from the Twitter?

And what influence does the singsong, which is often soaked in harmony, that predominates on Linkedin, on the business culture, on the dealings with one another in the economy as a whole?

This is what mm media journalist Philipp Alvares de Souza Soares discusses with mm editors-in-chief Sven Clausen and Martin Noé in this podcast.

soc

Source: spiegel

All news articles on 2021-05-08

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