Watchmaking: when the second hand takes over

Trees do not rise to the sky, claim the punters.

In terms of watches, it is less certain, for years the prices of the finest timepieces have continued to climb, sometimes reaching an unbreathable or even irrational height.

Should this be the primary reason for the boom in the second-hand watch market, sorry, second-hand?

This is undoubtedly one of the reasons for its success, but it is not the only one.

Confidence, in the actors as in the authenticity of the pieces, has also gone through this.

After all, have you ever bought something used?

A book, an outfit, a car?

Why not a watch?

But it is then second-hand luxury that it is.

A booming market after the last few months spent behind a screen dreaming of once again being able to lick the windows of a shop.

The second-hand market has, in the Internet age, become the

“new luxury reality”,

as the Boston Consulting Group recently described it.

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