Facebook and Instagram oblige iPhone users to continue disclosing their data.
If they don't, social networks could soon cost money.
Menlo Park - Anyone who recently updated their iPhone and then opened Facebook or Instagram will be greeted by a new message: "You are using iOS 14.5".
Sure, after all, the update has just been installed.
Below it says: One should "contribute to keeping Facebook free".
Facebook's distinctive thumbs up adorns the request.
Facebook is reacting to a new function that Apple has brought to the iPhone with its new operating system: so-called app tracking.
With this, the tech giant from Cupertino wants to better protect iPhone and iPad users from information theft.
So far, Facebook has been able to track the usage behavior of its members across various apps and websites in order to then display "tailor-made" advertising.
Facebook and the iPhone manufacturer in a clinch: "We have to inflict pain on Apple"
With iOS 14.5, Apple has now put a stop to this.
By default, the “Allow apps to request tracking” option is enabled.
Since then, the first time apps are started, they have to explicitly ask whether they are allowed to record a user's activities in apps or on websites.
A huge dispute broke out between Facebook and Apple.
"We have to inflict pain on Apple," said Mark Zuckerberg, according to a report in the
Wall Street Journal,
to a group of top Facebook executives.
The reason for the emotional appeal is obvious: Facebook gets a large part of its income from personalized advertising.
This requires as much data as possible.
iPhone users should help keep Facebook and Instagram free
Communicating such data-collecting mania publicly would, however, do Facebook's cracked reputation a disservice.
The social network therefore primarily accuses the iPhone manufacturer of harming small and medium-sized companies with its update.
According to a blog post on the social network, they could no longer effectively reach their customers and expand their business.
According to Facebook, the result is that "many of the apps and websites that were previously free of charge will charge for their services or will disappear entirely from the scene." How serious Facebook is is now the message that iPhone users open when they open it the Facebook and Instagram app takes a very aggressive approach.
The drastic hint when opening Facebook and Instagram shouldn't be much more than a bluff, but rather another swipe at Apple. Facebook's CFO Dave Wehner recently stated that the consequences of Apple's new data protection rules could be managed. Facebook is rebuilding its ad systems. Then you would get by with less data, added top manager Sheryl Sandberg.