Bold advertising campaign for the Wiesse iodine bath - even the mayor was a model

The iodine-sulfur bath should get going as quickly as possible.

To this end, Bad Wiessee is also using an unusual advertising campaign.

The pictures attract attention, as do their protagonists.

Bad Wiessee

- Quiet, dignified, health-promoting - this is how we know the Wiesseer iodine-sulfur bath, a house with a great history.

But the bathroom can also be different.

In a small series of photos - placed prominently on the way to the meeting room in the Wiesse town hall - the bathroom is now presented from a completely new perspective.

The protagonists demonstrate concentrated nonchalance in bathrobe and suit, their names are Christoph von Preysing and Robert Kühn.

The image of the iodine bath is completely turned upside down

There is no doubt: the image of the iodine bath is deliberately turned upside down here.

“You can also think outside the box,” says the mayor, who personally posed for this photo series.

At his side: CSU council member and Tegernsee fisherman Christoph von Preysing, parts of his crew and his circle of friends.

The result is an advertising line that nobody can get past so quickly: a tub full of ice made of iodine sulfur water, in it the fisherman bathing, next to him a colleague with a bare chest, two wine glasses - one of three striking motifs.

The associated saying "Unfortunately without bubbly" is a clear allusion to Preysing's dazzling lifestyle.

Iodine bath pictures are to be disseminated via social networks

The official advertising campaign for the iodine bath will not, clarified Mayor Kühn when asked.

“We don't want to shock the people of Wiesse.” As soon as the corona crisis is under control and times allow more relaxation, the pictures will be spread via social networks.

The goal is clear: the motifs are intended to inspire a completely new - younger - clientele for the iodine sulfur water and its beneficial effects.

He himself goes to the bathroom regularly, says Kühn.

"Not because I have psoriasis, but because it is good for the soul." This message should be spread among the young, often hard-working potential customers.

The iodine bath - not only beneficial, but also hip.

Bathing in ice water: Fischer Preysing showed full physical effort for the pictures

The idea for the pictures, which the Haushamer photographer Matthias Robl implemented, came about during a joint brainstorming, reports Preysing.

It is important to get the iodine-sulfur bath going again, believes the professional fisherman and restaurateur, who has also been a member of the local council since last year.

For this, Preysing showed full physical activity at the photo session: he spent six to seven minutes in the ice water.

An experience that he wouldn't necessarily recommend to guests.

"More like a warm bath followed by a massage," says Preysing and laughs.

+

For one of the pictures, Fischer Christoph von Preysing even sat down in a tub filled with ice.

© Thomas Plettenberg

According to Kühn, the sayings for the pictures are also an “own creation from the town hall”.

Such provocative campaigns are known, for example, from the advertising of the Sixt car rental company.

"Bad luck & sulfur", "Good & bad", "Black & pink", "Merry & Christmas" is what it says next to the Preysing-Kühn photo.

Provocative advertising: There were not only positive reactions

Those involved are aware that the images are also provocative.

The mayor admits that there were not only positive reactions.

"Some are of the opinion that something like this doesn't go well with the venerable iodine bath and that the pictures don't have to hang in the town hall," reports Kühn.

He himself regards the campaign as a “minor branch” to the extensive history of the iodine bath.

And he is convinced that the campaign will not fail to have an impact.

In any case, with the protagonist Christoph von Preysing - who is known as a bistro operator far beyond the valley boundaries - the municipality relies on a real multiplier.

The desired post on social media should clearly gain in reach in this way.

(

gave)

Everything from your region!

Our brand new Tegernsee newsletter informs you regularly about all the important stories from the Tegernsee region - including all the news about the corona crisis in your community.

Sign up here.