A bakery advertises a "breakwater" bread.
One ingredient should help against the current corona wave.
That meets with criticism.
"With this bread we are breaking the corona wave" - this is what it says in an advertisement from a bakery in Baden-Württemberg.
Eat bread once instead of vaccinating twice, keep your distance or wash your hands?
At least that is what the advertising could suggest - and it is precisely this point that apparently pissed off some.
Because: Of course, bread is not a silver bullet against Covid-19.
Why it got this unusual name anyway, reports
echo24.de
*.
"We had been very
cautious
about the topic so far," explains baker Johannes Hirth *, head of the Hirth bakery in Bad Friedrichshall, to
echo24.de
*
about the
corona virus
in Baden-Württemberg *.
Industry colleagues would have made Americans with face masks or pastries in the typical form of the corona virus early on.
Bakery advertises against Corona with bread - a “breakwater” thanks to the ingredient?
During the pandemic, the media repeatedly reported that bakeries with ideas like this were waging their own fight against the corona virus.
With success - according to reports, these pastries often went away like hot cakes.
Other industries also shaped their advertising in this regard.
+
With this ad, a bakery advertises its “breakwater”.
© Screenshot ad
The manufacturer "Your Superfoods" showed that this can also backfire.
The consumer center in Berlin had sued the company because it advertised the sale of products to protect against corona.
The immunity-promoting properties of the advertised smoothie powder should suggest that they could also help against diseases such as Covid-19.
A no-go for consumer advocates.
Corona Baden-Württemberg: The bakery suggests that bread can help against Corona
This point could also be problematic in the case of the “breakwater” bread.
Readers had
criticized
him to
echo24.de
* and asked for clarification.
It was not the name itself that was questioned - but the additional text in the advertisement was.
Here it was said: "With this bread we break the corona wave, rich in natural proteins through the broad bean."
It should actually be clear: Even if the broad bean is often referred to as a “miracle plant” because of its high protein content.
Those who eat the "breakwater" will perhaps eat healthier - of course bread cannot offer protection against corona.
Nevertheless, there is currently hope that the third corona wave will end.
Bakery sells "Wellenbrecher" bread: "Had no evil ulterior motives"
Hirth and colleagues would not have given any prior thought to the fact that this point could be tricky.
“We didn't have any bad ulterior motives, we are also not corona deniers.
We wanted to find something that fits the time, ”explains Johannes Hirth.
Since corona and healthy eating are both present topics, they have been linked.
"If we stepped on someone's feet, we're sorry," says Johannes Hirth.
However, so far no negative feedback has been received via social media or in the branches.
Corona: Bakery wants to break the third wave with bread
As part of the Wildbakers, Hirth stands for a modern twist * in traditional baked goods, which are often dusted with flour.
A slight provocation there was certainly conceivable, but in the case of the “breakwater” it was not at all intended.
Hirth: “We are of course aware of the seriousness of the situation.
As a company, we want to look ahead - hence the name.
Like everyone else, we want the pandemic to end. ”*
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List of rubric lists: © Bernd Weissbrod / dpa
