Social News
Written by: Ouyang Dehao
2021-05-16 12:00
Last update date: 2021-05-16 12:00
The government announced the launch of electronic consumer vouchers at the beginning of this year, which can be used in local online stores.
Although Carousell is mainly used as a second-hand trading platform, many merchants have spotted business opportunities in recent years.
In view of this, Carousell co-founder Wu Chenghan revealed that banner ads will be set up on the website and App homepage, and a list of merchants will be listed after clicking to let users know which merchants accept electronic consumer coupons.
He hopes that through electronic consumer vouchers, it can increase the exposure of merchants and further promote the Carousell trading platform.
In addition, online fraud is dangerous, and online shopping is also full of pitfalls.
However, Carousell has actually added a variety of functions in Singapore and other countries to ensure the safety of users' payments and transactions.
Carousell co-founder Wu Chenghan revealed that the future goal is to create a unique trading platform for users. "As long as you open it, you will see what you want. This is what we are always improving."
Wu Chenghan (second from right) hopes that through electronic consumer coupons, it can increase the exposure of merchants and further promote the Carousell trading platform.
(Photo by Lu Yiming)
You may not know that Carousell, a popular trading platform in recent years, has made its mark in Singapore, but its co-founder Wu Chenghan emphasized that he has been paying attention to the Hong Kong market and expects the number of users to surpass Singapore.
At the same time, Carousell has developed over time. Today, it is not limited to second-hand trading. Many merchants also set up online shops.
Therefore, when the government announced the launch of electronic consumer vouchers at the beginning of this year, applicable to local online stores, Carousell was also prepared.
Related articles:
Interview｜Buy a car in Carousell Founder: To be the largest used car platform in Hong Kong in 3 years
Hope that electronic consumer coupons will further promote the development of Carousell
Wu Chenghan revealed that banner ads will be set up on the homepage of the website and the App. After clicking, a list of merchants will be listed, allowing users to know which merchants accept electronic consumer coupons.
"Because many merchants accept e-wallets, they can accept that coupon, and we will announce it later. For example, here is a recommendation that you can use coupons to buy and sell these 100 merchants." He also pointed out that he hopes that through consumption coupons, it can increase The exposure of merchants further promotes the Carousell trading platform in Hong Kong.
In fact, Carousell used to provide promotional channels for merchants with specific themes, such as listing merchants that provide cleaning services, encouraging users to do a little bit of their minds for their mothers, "I’m so scared for my mother," or listing video game products and accessories. "Equipment up Level up!".
Wu Chenghan believes that Carousell has gradually transformed from a second-hand trading platform to a classified trading platform.
He suggested that businesses can open up additional features through "spinning gold coins", such as placing products in the top order to increase exposure, or uploading promotional videos on their personal pages.
"We also suggest that you can write more things. If the product is to be attractive, take more photos. Sometimes it is a matter of price. If the price can be lowered, it can sell faster, or let people know more about it."
Singapore Carousell has accepted credit card transactions
For merchants, they are most concerned about exposure and sales.
However, from the perspective of users, transaction security is a closely related issue.
I believe that when many buyers first came into contact with second-hand platforms, due to their lack of experience, they would always feel anxious when standing at the subway station before delivery. Will the sellers "release the plane"?
Does the real thing match the picture?
Wu Chenghan suggested that now users can judge the seller's credit in the comments, and the Carousell Protection system will be introduced in the future.
At that time, users can pay via e-wallets, credit cards, etc. in the system, and the payment will not be forwarded to the seller until the goods are received, which means that the transaction process is supervised by Carousell, similar to the practice of the mainland trading platform Taobao.
Carousell Protection has been launched in Singapore and Malaysia. Wu Chenghan pointed out that he is studying different solutions to provide users in Hong Kong. "It is not available in Hong Kong now, and it will be brought over later, but we have not a certain time when it will arrive." But there are at least 16 types of electronics in Hong Kong The payment operator asked which one he would consider cooperating with.
He said, "We are not e-wallets, so we are willing to cooperate with all e-wallets. The most important thing is to give users a choice. We will announce it to the public when that time comes."
Research and join the rating certification system to cooperate with electronic payment to protect users
In addition, how to determine the authenticity of some expensive luxury brands?
How do you know its depreciation rate?
Wu Chenghan said that Carousell has actually launched a rating certification system in Singapore. For example, mobile phones inspected by partner shops will display ratings such as Very Good and Good. After users find their favorite products, they can pay through the electronic wallet mentioned above. The seller will mail it to the buyer.
Wu added that in fact, they also cooperate with famous stores such as Ken's Watches and Milan Station. Hong Kong users can bring their watches or handbags to verify.
However, he pointed out that at this stage, it is not possible to provide a rating system for Hong Kong. "Now it is the sellers and buyers to verify by themselves. This is the case for the time being. We will make the process smoother in the next day." As for other expensive products, such as cameras and lenses Wait, he said that he would consider adding verification services.
Continuously improve the AI system to eliminate false ratings
Although the above-mentioned authentication system and electronic payment function can indeed protect buyers and sellers, "you have Zhang Liangji, I have a wall ladder", sellers may "swipe points" to create the illusion of good credit.
Wu Chenghan responded that Carousell's AI system has been improving. If sellers continue to create accounts for fake transactions, the system can also check and find, "Because we can know that you use the same phone to comment on yourself."
Of course, the use of big data and AI systems is not limited to this, but also involves the "image searcher" function.
Users only need to take photos and upload, and the system will automatically find the most similar products.
As users use Carousell to search for their favorite products, the system will recommend related products on the homepage based on their preferences.
"The main thing is to turn the platform into something like your own. As long as you open it, you will see what you want. This is what we have been making progress."
01News
Some netizens peddled test sample bottles at Carousell for 25 yuan each and they were found to be off the shelves
The demand for bicycles under the epidemic soars, Carousell searches 300,000 times, the highest number of road car transactions
Hong Kong people pay more attention to hygiene under the epidemic. Carousell searches for cleaning services and air-conditioning has doubled this year
Carousell online shopping for second-hand items